The Start of Something New for Pepsi

Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning of Pepsi’s brand makeover that’s goal is to create a more cohesive look for the iconic soft-drink brand.

Pepsi’s logo will remain the same, although it will appear much larger on the new bottle. The new design of the bottle features a swirl grip at the bottom of Pepsi’s 16 and 20 oz bottles. Just as Coca-Cola has successfully created with their traditional packaging, Pepsi hopes that the new bottle will serve as a standard that the Pepsi brand can grow on.

To read more about Pepsi’s new bottle and branding strategy click here.