To This Day Project

I came across To This Day while I was browsing new posts on Osocio, the non-profit and social cause advertising blog I posted about earlier this semester. This project stood out particularly strong to be because of the power behind the voice and image. The project was based on an incredibly powerful spoken word piece by Shane Koyczan titled “To This Day” that provides an intimate look into the long term and continued affects of bullying that can impact an individual and society as a whole. Animators and motion artists were invited in a previous video to lend their unique styles to small 20 second segments that were fused together to form a cohesive story for this 7+ minute video. It was an amazing collaborative effort done by Koyczan and the artists, making way for a piece that is rhythmically moving and visually stunning, painting a picture of despair and hope for a better future. I don’t want to get too into specifics because the piece truly does speak for itself.