May 2011

Do’s & Don’t’s

Today I’m going to talk about a few handy tips and tricks for you to know and try out if you’re working at a publicity firm, or any firm at all. First off, DO NOT give out someone’s contact info…

Starting out at DL MEDIA

Part of the fun of working for/with/around musicians is having a soundtrack to your work schedule. As a musician, an internship with a jazz publicity agency in Bala Cynwyd was the perfect fit. Daily the air is filled with intricate…

Making it WORK at DL MEDIA

Because this internship was not within my specified major for art direction, I had to set some goals for myself. Before leaving, I designed three new logos for the company and created a business card template, all just for fun…

MAY 19: The ADCP wants you to *EXPOSE* yourself.

Creative, exposed to a city filled with voyeuristic agencies. MAY 19th :: PORTFOLIO REVIEW!!!!! Can you handle the truth about your art? Put it on display in front of critics that will play no favorites and spare no punches? There’s…

Working at SA VA

At the end of my internship,I can confidently say that I have learned a lot  from SA VA.I can also say that I have contributed substantially to the progress of the company.It broadened my mind on retail businesses and the…

Graphic design at SA VA

Art Direction has always been my passion given that it presents a variety of fields one may choose to specialize in, be it film/video editing,graphic design etc.I have always had a passion for Art direction because I don’t get bored…

Internship in fitness center

As a local fitness center intern, there were limited opportunities compared to working in an agency. Though I still had  a lot to learn.  The people who worked in the fintess center all had good personalities and they enjoyed getting…

KPMG, westonfitness cross promotion.

The image was the poster used for Weston Fitness and KPMG cross promotion. For the KPMG employees to get a discount from the fitness center, the fitness center provided a customized schedule for a variety of classes and a close,…

Internship in Weston Fitness

I started working for Weston Fitness, which is a fitness center that is located in the center city. The fitness center has a limited target market, where it only targets individuals who earn a high income, and people who need…

Summerwood Corporation-Marketing Intern

I am currently a marketin intern at Summerwood Corporation in Conshohocken, PA. It is a corporation that manages and operates over 70 fast food restaurants (Taco Bell, KFC, Long John Silver’s, Pizza Hut Express, and A&W) in PA, NJ, and…

MTV’s Lo Bosworth Interview!

February 17, 2011 Earlier this week at OK! Magazine, I got the pleasure of interviewing Lo Bosworth of MTV’s The Hills. Yes, I am a total MTV junkie and grew up on Laguna Beach so this was major for me.…

Melissa Joan Hart Loves Breakfast!

March 8, 2011 One of the MAJOR perks to being here is all the cool people I get to meet and talk to . This morning I got to interview Melissa Joan Hart and talk to her about her campaign…

Competition-Pricing

One of my main jobs as an intern at Summerwood Corporation was to research the competitors’ current menu pricing. This involved traveling to the various stores in PA, DE, and NJ that are part of Summerwood.  In order to make…

New Intern Excitement

I think the most rewarding thing I gained from SA VA was the affirmation that I can be successful as a designer. The fashion industry is something that is extremely difficult to get into without proper connections, and even someone…

Social Media Saves the Day

Having problems getting the biggest advertising bang for your buck? Your client working with a small budget with big expectations? Let social media help you out. Social media has proved in the recent years to be a great tool for…

Interns:Network!

While interning at SA VA, a small fashion company based in Philadelphia, I met many current and previous interns. I saw them not only as lunch buddies and elevator pals but as opportunity to network. Through working so closely with…

Slang in Advertising

We see and hear more “slang” and “street talk” used in advertising than ever before. How do you know when to use slang and when to adhere to the established rules of English, including grammar and spelling? Start by realizing…

Busy, Busy, Busy

Things at the National Museum of American Jewish History Museum have been busy lately. We have hosted several events, some at the museum and others off site. We had a reception for the Hussian School of Art, located behind the…

First hand experience .

Since SA VA is a small Fashion company,I had the opportunity to work closely with the CEO. For me that was the most rewarding aspect of my internship.It was a first hand experience not a lot of people get at…

April show at Twelve Gates Art Gallery.

‘The Absolute Works from Nothing’ – Simeen Farhat I helped an installation artist. I made a figure that was part of installation. During opening show, I played a piano and talk with a lot of visitors.

Philadelphia Wings Public Relations

Everyone knows that the Wells Fargo Center is home to the Philadelphia Flyers and the Philadelphia, but did you also know that it is also home to the Philadelphia Wings, Philly’s professional lacrosse team? Maybe you already did, maybe you…

Live Nation: Behind the Scenes…

Currently I have an internship at Live Nation Philadelphia. I have been interning here since January 18th, and it has been an eye-opening and fun experience. Currently I am a marketing intern there, and I help organize all the different…

Missing my internship already!

  My internship with MayoSeitz Media ended on a very sweet note. To tell the truth I had the best ending possible! MayoSeitz’s Media owners Mr. Seitz and Mr. Mayo throw cinco de mayo parties every year and invite clients…

Take Advantage of Philadelphia!

Somewhere cool that I got to visit through my internship at Philly2night, was a quaint little restaurant set right in the heart of Queens Village in Philadelphia, called Village Belle. This place is filled with beautiful mahogany, antique lighting and…

Yay! Summer Internship at Live Nation

So I have been interning in the marketing department at Live Nation this Spring semester, and I have really learned a lot. I didn’t realize how much goes into just producing one concert. I am really happy right now, because…

Intern Somewhere That Is Useful to You!

I intern at an Marketing and PR firm called Philly2night where they do promotional events and promotional material on the website for the companies that they sponsor. Philly2night knows whats going on in the city of Philadelphia and posts the…

Only the Beginning

As other interns are winding down at their places of work for the Spring semester, I was lucky enough to be asked to stay over the summer at mine- Temple’s Office of Sustainability and of course I accepted! I honestly…

Gay Consumers Then and Now

GLITTER AND BE GAY: I recently have taken a look into the gay consumers group and would like to discuss my findings with you. First of all, it seems many of the advertisements based on gay consumers are so stereotyped.…

Bobos Invade our cities, then leave.

Since the 90’s the Bobos have been invading our cities and changing the way they look.  Bobo is a term which combines the two words Bohemian and Bourgeoisie; these two words seem as though they would never be put together,…

5 Campaigns that Paved the Way

5 Campaigns that Paved the Way   We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now…

5 Essentials for Marketing to Green Moms

Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…

Why and how, advertising to “Tech Setters”

There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and…

3 Ways Women Influence Advertising

female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household…

More than a religion, more than a consumer.

What do you think of when you hear Muslim?  …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light.  Another 45% believe Islam to be…

Are you Lost? Today’s 20-somethings.

If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a…