365 Design Effectiveness Exhibition


About the Exhibit

New Packaging for Paramount Coffee, a leading Midwest roaster

AIGA, the professional association for design, every year hosts a worldwide 365 Design Effectiveness Competition for communication designers. AIGA awards designs that are both aesthetically pleasing and effective. AIGA Executive Director Richard Grefé summarized the competition as, “emphasizing that design, to be great, must achieve its business purposes first and, usually, will do so in a way that overwhelms us with simplicity, responsibility and creativity.”

 View the Works and read about them in the AIGA Design Archives by clicking here.

a logo for Kodak’s new line of digital cameras: Slice

Honored pieces from the competition that successfully paired aesthetics with results are showcased in the 365 Design Exhibition at AIGA National Design Center. The exhibition is free. It started September 15th and will continue until November 23, 2011.

visit AIGA’s Website to learn more about the exhibit by clicking here.

The exhibit is in New York City, which may make it difficult to get to for Temple Students. However, if you are looking for an inspirational week-end excursion I definitely suggest going. After all, getting there may not be as hard as it seems. If you have a Subway Pass, you have “ANYWHERE” privileges on weekends and holidays. This means that you can ride ANYWHERE septa goes. So, you can travel to Trenton Transit Center for free, and take NJ transit line into New York City. Once at Trenton Transit Center, buy your round trip ticket to New York Penn Station that will cost you $30. ( But hey…the exhibit is free!) From Penn Station, you can take the subway, or you can skip the subway fee and go for a mile walk down broadway (Click here to see walking directions.) Make a day out of it and make the most of your day by visiting other free exhibits.

Gallery Hours and Location:

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

AIGA National Design Center
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010

Click here to view a map that shows a walking route from New York Penn Station to the exhibit.




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