And the way imre changed my understanding of this phrase.
My name is Sophia Whitney. I’m a junior advertising major with concentrations in copywriting and brand strategy and research; I’m also the copywriting intern at Imre. Imre is a dual consumer and healthcare advertising agency with offices in Philadelphia(where I’m based), Baltimore, New York, and Los Angeles. They are LGBTQ+ owned and were Adweek’s fastest-growing agency in 2020.
I began my internship in January 2022, expecting to discover a new work culture and get more experience copywriting. What I got was that, and then some. Imre is a great company to intern at as they truly want their interns to succeed and network. One of the best things I learned at Imre was said by partner and CEO Dave Imre. I had the chance to meet Mr. Imre at a Q&A with the Imre partners and interns, during which I was able to ask Mr. Imre, “What drove you to found Imre?”. He said he didn’t know of a place that had everything he wanted in terms of culture and work, so he founded one himself. This made me think of the phrase “if you want something done, do it yourself”. I normally hear this in a negative context as though you’re the only person you can rely on. However, the way Mr. Imre put it made me think of it in a more positive way.
Imre is all about doing things yourself, but also collaboratively. It was founded on the belief of “do it yourself”, but that doesn’t have to mean alone. I found during my internship that I collaborated with the art direction intern, and received great feedback from my supervisor and all the other people I had the opportunity to work with. It felt very “do it yourself” in that I was encouraged to reach out to anyone I wanted to meet or work with. Imre gives their interns a lot of agency in how their internship goes, which helps build a strong work ethic and confidence. However, not all companies encourage their interns in the same way, so it’s important to bring the “do it yourself” mindset wherever you go.
When starting an internship, go in with an open mind and “do it yourself”. The biggest factor in the success of your internship is you, so get things done and don’t be afraid to network within your agency. Work is work, it can be frustrating and tedious, but there’s nothing like the feeling of getting something done. If this experience has taught me anything it’s that there is so much to learn about pretty much everything, so don’t be afraid to ask questions and make mistakes, the worst thing you can do is fail to try.