Since February, I have been an intern at Crossmedia in Philadelphia. As a Temple Advertising student, I am in the copy track, but I also have an interest in media planning. So, when this opportunity presented itself, I was excited to gain the experience. Given the experiences that I have had over the past few months, I can highly recommend Crossmedia for anyone considering an internship at a media firm.
Crossmedia is based out of New York but has two other offices in the United States – one of which is in Philadelphia. It is a small office which consists of six full-time employees (two of which joined during the course of my internship). What I found to be one of the highlights of working for a smaller agency was that there was always plenty of work to be done. Despite having a great deal of work to be done daily, everyone that I worked with was always willing to explain what was being done, answer questions I had about the processes, and ultimately, assign me responsibilities for some of their clients.
What stood out to me most was something that one of the newer employees mentioned when he observed another intern and I working. At the time, we were completing client reporting that required access to, and a familiarity with, Google Adwords, Analytics, and DoubleClick. He was surprised to see that we were using these programs and mentioned that he rarely saw a company that provided interns with access to, and training within these programs. When I started in February, I had no experience whatsoever in these programs. Currently, I am using them regularly during my internship.
If you have any interest in an internship in media, I strongly suggest looking into Crossmedia. The staff at the Philadelphia location is friendly, knowledgeable, and willing to teach you if you want to learn. My confidence in media planning and reporting has increased exponentially since I began at Crossmedia and I am very thankful to have had this opportunity.