Over the summer, I had the privilege of working as an account service intern at LevLane, before my last semester of college here at Temple. Through this experience I’ve been given the opportunity to sit on client calls, and help with projects that my team encounters on a daily basis. One project that I’ve been tasked with, that has been the most interesting to me, is completing research. Some examples of research that I’ve conducted throughout the summer have been related to AI in marketing, competitor analysis for clients and the agency, and potential vendors for clients to use for miscellaneous things.
I was unaware of how much of an interest I have in conducting research, and finding high quality information to report back to my supervisor and team. In my future career, I now know that instead of shying away from jobs that are research heavy or based, I will actually want to pursue them thanks to the wealth of experience I’ve had at LevLane.
Through this experience, I’ve adapted a new skill set where I can deeply analyze data and facts that will help produce creative ideas, and solve problems that surface in day to day agency life.
My advice for students looking or jumping into their first internship is to be open to all types of work that may be thrown at you. I would also encourage you to rewrite the narrative of what you think a task might look like, if undesired, and go into it with enthusiasm. I would have never discovered my new found love for research if it weren’t for keeping an open mind, and staying enthusiastic.
Another piece of advice I would give is to be observant of the dynamics of the relationships within an agency and outward facing with clients. Sitting on client calls and internal team calls, I learned so much about how the entire organization all has a hand in completing tasks and getting projects done and the importance of each person’s position.