The Experiences of Temple Advertising Students
American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…
NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the…
To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times…
Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital…
Urban Outfitters is no stranger to being criticized for being anything from too conservative (the company’s CEO donated to Rick Santorum’s campaign against legalizing gay marriage, among other things) to overly controversial (the company caused quite a stir with the…
With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…
Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin…
Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to…
Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of…
Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But,…
Reality TV shows often further their profits by creating merchandise such as dolls and figurines, accessories like backpacks and lunch boxes, and other branded products. American Idol, however, will take that to the next step by designing a clothing line…
I recently posted about the wildly popular social sharing site Pinterest, and how it has serious potential to become something big in the world of advertising. Well, as a matter of fact, Adweek recently posted an article highlighting how, according…
Does sarcasm sell? If it did, these posters would be a huge success for the tourism industry. It’s a shame, however that they’re just for fun, courtesy of CollegeHumor.com. Each ad, in correlation with the headline/message, cites a fake agency…
Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly…
What’s a blog post without a link to share the story with others? Vanity Fair has taken on this new tactic to boost print sales. Rather than providing a link to a story covered in upcoming magazines, they will, from…
Most clothing and/or fashion brands highlight women enjoying leisure and the finer things – but Athleta is not just any women’s apparel brand. Bought by Gap Inc. in 2009, the brand has said to use Nike’s style as a reference…
Have you ever felt like there’s way too much to look at on a magazine cover? Your eye darts every which way, oftentimes reading only a few words of one headline before your brain is distracted and drawn into another…
A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of…
Though established back in 2010, online social scrapbooking site Pinterest has gained wild popularity in the past few months. As a huge fan of Pinterest for quite some time now, I’d like to dedicate this entry to discussing how…
There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York…
Mercedes-Benz Fashion Week in New York City is one of the biggest events of the year on America’s fashion agenda. The biggest, best, and most luxurious brands will be strutting their styles down the runway starting February 13th, and all…
Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images…
The main objective of fashion ads, despite their general lack of a campaign-able storyline and body copy, is to make the consumer want to be that woman or man in the ad; covet what they have and become who they are.…
California film maker Jesse Rossen was inspired to create this funny-yet-tragically-true Photoshop parody, titled “Adobé Fotoshop” after seeing an overly dramatic and quite obviously re-touched wrinkle remover infomercial late one night. Rossen, through creative direction and sarcasm, describes Photoshop as a…
You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last…
GoDaddy can certainly be considered one of the many memorable and expected brands that advertise during the Super Bowl each year. The company, a web domain hosting site, has become well-known for their racy, often borderline sexually inappropriate ads, even…
Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands,…
When creating good advertising, we are taught that it is of the upmost importance to consider our target audience’s feelings, and what their reaction may be to what we put out there. So, when French powerhouse fashion retail company La…
Since beginning my internship at Diccicco Battista Communications earlier this May, the entire creative team – web developers, writer, creative director and designer – have been hard at work on The Original Canal’s new website. The Original Canal’s, a liquor…
“Business in the front, party in the back” – you know what I’m talking about. This pretty much sums up the layout of DBC’s office space. We’ve discussed in many of our advertising classes the way that typical full-service advertising…
I have been given the amazing opportunity to continue my summer-long internship with Diccicco Battista Communications through my fall semester. Diccicco Battista Communications – “DBC” for short – is a full service advertising agency located in Conshohocken, PA, where they…
…Is that I still have a lot to learn. Though I’ve completed my required 150 hours at MOD Worldwide for the semester, I plan to continue to take advantage of this great opportunity and gain as much experience as I…
One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this…
It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could…
