I was hired as an Account Management Intern at Levlane for the summer. This being my first internship, I figured that I would basically be following an Account Manager all summer and simply learning about the job. Little did I know, I would be helping with not only the account department, but PR and client relations. Whenever someone needed a little extra help, I was there to assist.
Surprisingly,I spent a few weeks working on the Massage Envy account for PR. Some of my suggestions for a brand ambassador program were actually sent to the client. It’s great to know that your ideas and opinions matter enough to be sent to a real brand. I also regularly helped the client relations department do research on competitors and their campaigns. It is important for the agency to stay up-to-date on what other brands are doing.
I think that it is extremely important for an intern to be able to jump from one job to another as well as from one department to another. You are there to help. You are there to gain experience. I think that the best way to do this is to get a grasp of every department in an agency. Be a chameleon, be able to change your “colors” to fit into any job. If you are working in one that keeps you stuck in one department, ask to spend one day working with someone else. Trust me, they want you to learn as much as you possibly can too. That way, you can get a better understanding of the industry as a whole and find out where you truly belong.