The Experiences of Temple Advertising Students
Know everything. If you don’t know it, go learn it. I feel like it is a common misconception that once you leave university, you don’t need to learn enough. People think they are prepared for the workforce and jump into…
Because social media is becoming such a widespread medium for advertising, I have been doing quite the bit of research on how to reach clients and consumers via social networking. The main client I have been doing this for is…
After interning for a handful of companies, it was important for me to actually choose an internship in my senior year that I would enjoy. I had previously interned for a major production company, a small agency, and some other…
There are many different ways to break into the business of advertising. Know someone, that knows someone, that knows someone important Have a kick-ass portfolio and/or resume that would have any recruiter salivating to have you Stalk a recruiter Get…
The most common question people have when starting a career in any field is, “When do I get an internship?” Some people will tell you to wait until your junior year. I say, “Why wait?” If you have an idea…
We all used Myspace. It was our first foray into the world of social media… “EXCUSE US! Don’t forget about Friendster! WE ushered the way for Myspace….” Oops, sorry Friendster. 2003 feels sooo long ago. Please don’t be mad. So…
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s…
GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to…
With the changes in technology the way media is bought and sold is quite different then how it once was. It seems as though everything is moving more toward the interactive side and certain mediums are suffering because of this.…
Check out this simple yet powerful ad for Tide to Go created by Saatchi & Saatchi. What do you guys think about it? Does it get the point across? via: IBelieveInAdvertising
I think one of the most important things to do as an intern is keep up with the new clients that your company is signing on and with the rewards they are receiving. LevLane has three new client relationships; Philadelphia…
Hi, my name is Deione Sydnor-Robinson, Senior Advertising major at Temple University, currently interning at City Year Greater Philadelphia. The United States is currently facing an Educational Drop-out Crisis, every 26 seconds a students gives up on their education, which…
On this past Wednesday, October the 20th, Philadelphia Technology Park opened. This was all thanks to fellow employee at LevLane, Holly Mantle. Holly has been working on this project for a very long time now and finally her hard work…
Being an intern I get to see all the cool promotions/creative ideas going through the agency. Francesca Gunning, Account Manager, has been working on a project for over 7-8 months involving Hunting Park. The story was aired October 14th on…
This week’s general body meeting featured a visitor from Reminder Media, Andrea “Andy” Hartfield. Reminder Media is a small business specializing in Sales and Communications in Real Estate. They mainly work with real estate companies, mortgage brokers, and financial advisors.…
I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and…
TAC is very very excited. That is because Ogilvy comes to visit us tomorrow! This is an amazing agency from New York, and will allow students in advertising an even more amazing opportunity. Ogilvy will be holding an information/recruting session…
Currently I am interning at a company called ReminderMedia. ReminderMedia is the company that publishes American Lifestyle magazine. It is a sales internship and much of the time I spend here is spent on the phone, making sales calls. There…
Still no real luck with selling ads for the Sporting Club at the Bellevue. I am targeting local businesses in center city and I have the feeling merchants are weary about putting ad money up for a new magazine they…
I have worked at LevLane Advertising/PR/Interactive for 3 weeks as of Monday Oct 11, 2010. Thus far this experience has taught me that when people say the advertising industry is such a fast paced environment it really is. As an…
Yesterday, TAC members got to enjoy a Q&A panel about internships from its very own members. The panel was very informative and diverse. From internships in Philly, to Chicago, and even Australia, the insights were invaluable. A few tips I…
We have to be willing to admit when something isn't working out. If we wait too long to come to terms with a problem, the problem will come to terms with us.
This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun…
One of the best parts about interning at MOD Worldwide is its location and the many local clients they have. Being able to walk down the block to take pictures of a new property for a realty company’s website, or…
It’s the moment that many creatives in the Philadelphia area have been waiting for, TED is holding a conference right here in the city of brotherly love. For those who are unfamiliar “TED is a non profit devoted to Ideals…
Hey everyone! My name is Katie Killian and I am the Communications Director of TAC. We have decided to join this blog to see what everyone else has been up to, as well as to inform you guys of some…
September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now.…
When I was little, and I’m talking Micro-Machines, Thundercats, Roger Rabbit underwear little, my cousin and I used to bicker over sharing toys. David always brought more toys with him to sleepovers at our grandparent’s house. Just to make the…
A new trend is rising, but is it really new? Remember as a kid when you read your favorite kiddie magazine or comic in 3D, well we’re all grown now and so have our magazine preferences (hopefully). However that doesn’t…
Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you…
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
The focus remains benefit copy. It's not about what Listerine can do for you, but what may happen if you don't use Listerine.
Hello! My name is Alex Brown and I am a Junior Advertising major. I am a new member to the AdLib team and I am pretty excited to be a part of AdLib. Expect weekly posts about TAC news, International…
At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using…
It’s been about a month since I started interning for Harmelin Media. At first I was not so excited about my internship. I wasn’t excited to be working outside the city, in Bala Cywnd, and I wasn’t so excited for…
I am doing my internship at the Sporting Club at the Bellevue. I am primarily doing the ad sales for their new magazine. I never realized how hard it could be to sell an ad! Finally, late last week I…
I'd say Flugtag (aka "Flying Day") was the biggest frat party I'd ever been to. That was the overall vibe. It definitely wasn't a family friendly event.
These people didn’t seem to be doing anything in particular so I guess their intentions were to show off their shirts. I wasn’t inclined to really ask questions. As far as I know the Sugar House Casino isn’t open yet……
