There is always controversy when it comes to animal rights advertising. In the United States PETA is responsible for creating some pretty attention grabbing campaigns. Most of the time they feature a naked celebrity, claiming they’d “rather go naked than wear fur.” If you thought this was shocking you should see what some animal rights groups are doing overseas. A group called, “Humans for Animals”, has produced some extremely shocking advertisements which were created by TBWA in Paris. The ad is set in an arctic location. It features an image of an adult seal killing a human baby. In the bottom corner it reads, “Don’t treat other’s the way you don’t want to be treated.” The purpose it to show that it is not right how humans kill baby seals. It is showing the roles reversed. At first glance, it is extremely hard to look at because it is incredibly saddening. However…it really makes you think. What do you think of this ad? Does it offend you? Or do you think it really gets the point across?

Humans for Animals-TBWA Paris