On a recent trip to New York I had just boarded my bus to go home and I was trying to get comfortable (find a place to plug in my laptop). And I looked down to the street and saw a cool viral ad. It looked something like this picture above, but the one I saw looked MUCH nastier. It wasn’t just a bunch of old newspapers. It looked like straight garbage. I loved the authenticity of it. A picture or wrap alone wouldn’t have had the same effect. I got my camera out as fast as I could, but I wasn’t quick enough. The cab pulled off and my snapshot was a blur. Even though I’m not from a small town I still thought “Only in New York!”
The campaign was for A&E’s Hoarders. If the hoarding campaign was paired up with Clear’s public private space viral, the result would be amazing. When I saw the Clear truck coming around City Hall (here in Philly), I actually tried my best to follow it. I didn’t know what it was about and I hadn’t heard of the brand before. I was disappointed to find out that it was internet, but it gave me reason enough to dump Verizon. The Clear truck was parked at Love Park for a little while. If they had left it there (unlocked) it may have ended up looking like the hoarding ads anyway.