The First company that came to mind when I thought about this years Super Bowl commercials was Hyundai. Hyundai used the comedian super star Kevin Hart as a celebrity endorsement for their new “car finder” for the Genesis. They used the Super Bowl as leverage to show off their brand new technology with the help of Kevin Hart to such a large audience. I personally think this commercial was a big success. It was ranked number one on USA todays best Super Bowl ads. I am a big Kevin Hart fan so the fact Hyundai used him to make the commercial comical was a big plus for me. Even though I am currently not looking to buy a car seeing this ad makes me put this car in back of my mind when I will be looking to buy one.