Hello, fellow owls and anybody just stopping through! My name is Isis, I’m a senior here at Temple pursuing an advertising major with an art direction concentration. This semester I was able to land my first internship! I had the pleasure of interning with a tech startup named Fital which I discovered on LinkedIn.
I worked as a graphic design intern at Fital, and this position wasn’t new to me, but the environment was and I think this was the most valuable part of my experience. I’ve worked as a graphic designer in previous work studies, but I was never kept on my toes like at Fital.
When I joined the team, Fital hadn’t even been launched or revealed to the public yet, and I watched the business grow from the very start. I was used to working in environments where the same protocols had been followed for years and my designs had to follow a strict style guide. As a startup, Fital had brand colors and assets, but its creative direction was still developing, so I was given an amount of creative control I wasn’t used to. Having this control taught me how to “edit” and learn when to stop adding unnecessary elements to a design. When I submitted my designs for review and was told to remove or rework certain elements, this is how I learned the correct balance of fun and functionality for the brand.
Things are constantly changing at startup companies, which I’ve heard or seen on TV but never experienced firsthand. I’ve heard the same thing about advertising agencies, but never experienced this in any marketing department I’d been on.
At Fital, we tried different branding and art styles each week for the first three weeks to see how they felt for the brand, and how they might hit customers differently. For these weeks, I’d create different versions of the same social post in different creative styles and discuss them at our weekly meeting. I feel like this prepared me for what I’ll actually experience when I start working at an advertising agency soon: regular revisions of designs for a client, working to find the right visual identity for a client, quick turnaround of design assets, graciously accepting criticism, etc.
I had a lovely experience interning at Fital, everyone was so kind! The team that I worked with always made sure I had what I needed, and helped wherever they could. I appreciate the support and guidance from my manager, and the CEO for personally welcoming me to Fital. My time there has allowed me to build on my design skills, people skills, time management, ideation, and execution skills.