Hi! My name is Eric Kennedy and I am a senior here at Temple University, majoring in Advertising with a concentration in brand strategy & research. Right now, I’m a strategic planning intern at Tierney and it’s been a great introduction to the advertising industry thus far.
Tierney is a full-service communications agency offering services including (but not limited to), social media, brand strategy, and experiential marketing. Having a wide range and variety of departments allows them to thrive in the advertising industry as they strive to produce high-quality content. The company provides for a multitude of clients across the board including Fine Wine & Good Spirits, Xfinity, TD Bank, and more.
As a strategy intern, I have the opportunity to further my research skills in order to come up with creative, meaningful insights. I get to work on all types of projects throughout the strategic planning process and contribute to important branding aspects. Everyone at the company is super helpful and willing to answer any questions an intern may have. I’ve had the chance to sit in on lunch and learns as well as 1-on-1 conversations with company professionals to learn more about the ins-and-outs of an agency.
Tierney is a great place to learn all facets of the advertising industry and I am happy to be apart of the company. As I finish up my time at the agency, I plan to continue immersing myself in the work and sharpening my strategy skills.