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Internship Intervention

Careers in Advertising & Communications Event This was an informational session for any and all communications majors on how to approach finding an internship in an effective way. Firstly we...

Ignite2x – Burn Brighter

...consists of. Overall, I really enjoyed my time at Ignite2x, and would highly recommend anyone looking for an internship to reach out and learn more about this great company. https://www.ignite2x.com/...

The rewriting process

...happened during a series of new partnership meetings between two big name insurance companies (which I will not disclose) affiliated with my current employer. One insurance company kept on completely...

Kia: Korean or other Wie’s?

...same time, it’s selling attitude. There’s a parallel to the same feeling that women get from wearing red pumps. https://www.youtube.com/watch?v=10nQ4IueEiA Most people made harsh criticisms of Kia in their letters...

Drink City Live! at Hard Rock Cafe

...complimentary hors d’oeuvres and drink specials at Hard Rock Cafe! The event will be held from 5:30-7:30pm No Admission just RSVP at www.philadelphiaweekly.com/event-series There will be special giveaways such as:...

Advertising the Greater Good

...understand it’s a problem. Watch the spot below. https://www.youtube.com/watch?feature=player_embedded&v=x-E3iPJZ6_g Osocio covers campaigns such as this, print campaigns, and creative guerilla campaigns that are truly inspiring for creatives in the industry...

Dentyne: Practice Safe Breath

...the way, what’s your name?” https://www.youtube.com/watch?v=gySRXr-gprI Being prepared is a given, but what are you prepared for? The previous spot in the campaign is much more specific in that it...

Doing Big Things

...think everyone who wants to be involved with TV, commercials, or the film industry should know how to use this application. Here’s a link to the blooper reel. Enjoy!: https://www.facebook.com/video/video.php?v=171647969569075...

AIGA DESIGN STUDIO OPEN TOURS

...a look at the animated work of one of the staff designers visit www.jeffmccloskey.com.) | Headcase Design | Quirk Books | Red Tettemer + Partners | SK Designworks | +...

Baby Carrots baby!

...outdoorsy, jocks and cheerleaders, adrenaline junkies Future: geeks, kids with money, drama club, A/V club, gamers, sophisticated, goths? https://www.youtube.com/watch?v=DbZHasnugts Teens can be very sheepish. This sort of advertising tries to...

The Axe Effect

Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man...

Honest to Goodness Lunches May be Too Honest

...spots (if that’s possible). “I hate how much you’re loving that. I love how much you’re hating this.” https://www.youtube.com/watch?v=wrZ7rg-kQL8 I’ve had a similar scenario happen to me. I went to...

DIY Or Die

...advertising world and to my surprise building these ramps has helped my career a great deal. Photos of the ramps will be posted in my next blog post. www.skatejawn.com  ...

Kraft Mayo: Sandwich Makeover!

...Kraft’s use of the before and after comparisons are much more practical. https://www.youtube.com/watch?v=KNf4XQmEx7E It’s a common theme in American relationship culture that a man’s space is always secondary to a...

UNICEF’s “Tap Project” Goes Social

https://www.youtube.com/watch?v=0N8UFT3q4xo For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network,...

Word of Mouth at its Best!

https://www.youtube.com/watch?v=i78BZfqyQB0&feature=player_embedded Of all the things Philly is known for, we’re kind of a big deal when it comes to the restaurant industry. Fine dining, pastries, and bar food aside, our...

Advertising Week in NYC!

...will be admitted to the Thought Leadership Seminars, to the nightly week networking event, and also AWE (Advertising Week Experience). For more information, please to the main website, https://www.advertisingweek.com/.  ...

Swept Under the Rug…

Swept Under the Rug during the Late Night Shuffle https://www.youtube.com/watch?v=msC3uu4KZbg&feature=player_embedded Leading up to the past month or so there has been a great deal of controversy at NBC due to...

K&G Fashion Superstore: Invincible!

https://www.youtube.com/watch?v=8j0Tf5X1H_Y K&G already had a really cool position and now I’m a fan of its new campaign. It’s a discount store that positions itself as “anti-department store” because department store...

Philly Mag Intern: Philly Cooks Event

...of seeing everyone’s hard work come to life in one special and delicious night. If you want to read more about Philly Cooks, click here! https://www.phillymag.com/phillycooks/index.html Enjoy and bon appétit!...

My experience at MOD

...into a very hard working, small company. Some specific things I have learned so far include searching for appropriate stock photos for client work, creating samples of work to specific...

Interactivity

https://www.youtube.com/watch?v=SM-ESDxArlI&feature=player_embedded The above ambient campaign was created by the Quebec agency LG2....

Posting a Blog

...to www.templeadlib.com Scroll down and look to the righthandside, 2nd column to META. Click the login link and it will take you to a WordPress Username and Password login area....

Musical Chairs: Competing Line Extensions

https://www.youtube.com/watch?v=GnV9e5h2N2E Subway’s new breakfast campaign is what originally sparked my interest. Depending on the options (given its made-to-order business model) Subway could do great things with a breakfast menu, but...

Machinery Philly!

...wouldn’t reveal any helpful information so Ken decided to use that to his advantage. Have a look at this spot… https://www.youtube.com/watch?v=v8kKjVquNRg Ken also shared a number of print ads with...

La Vie Grand Marnier!

...a stack of borrowed Rolling Stones that I found this back cover. It looks good enough to frame. Rolling Stone December 2009 – January 2010 Here’s the TV spot. https://www.youtube.com/watch?v=VXz00vm9dpg...

Does your marriage matter?

...at the ongoing scandals in Washington. So who’s responsible for the infidelity campaign? Ashley Madison. We actually discussed this company on the first day of Visual Communications (advertising course). This...

Korean Air: Excellence in Flight

...an airline spot. I literally had a knee-jerk reaction and a good laugh “like GTFOH!” Without further ado… here it is. It’s a work of art. https://www.youtube.com/watch?v=4aw2tCwERyo Interestingly enough, a...

The Value of Mobile

...towards the use of online advertising in order to reach their customers in the most effective possible way. To learn more about The Full Value of Mobile, click here. https://www.youtube.com/watch?v=_UncmkfyEJA...

Becky Last seen: Neiman Group

...beer tasting, Holiday celebrations, and a Happy Hour on Fridays just to name a few. If you haven’t yet, visit their Facebook to see the fun I’m talking about: https://www.facebook.com/neimangroup...

Back to the Basics

https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a...

Nike: Tiger… Did you learn anything?

https://www.youtube.com/watch?v=sIYejgkqd0o This is my kind of spot. As a completely indifferent third party, I’m relieved to see something so dramatic (without it being gossip because I cringe at gossip) on...