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“The Persuaders” Film Screening

AIGA Philadelphia presents Frontline’s film “The Persuaders,” that explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view...

Think Outside The Box

ChargeItSpot, a Philly start up, provides a free and secure phone charging solution to people throughout the US and Canada. During my internship at this company, I was constantly impressed...

Interning at the Karma Agency

...and seeing past research and work. Now that I am up to speed on most of their clients’ backgrounds, I spend a lot of time completing general market research. I...

Busy, Busy, Busy

...next project/event is spreading the word to teachers that the NMAJH is offering free admission to them in the month of May in honor of Jewish American Heritage Month. So,...

The hidden secrets of North Philadelphia

...worked on was for OWL Collective Weekly Newsletter. The newsletter provides employment, education, training, and community opportunities for North Philadelphia residents. But the focus groups were the number one thing...

A Workspace and a Safe Place

...youth in predominately black communities. It’s mission is “to improve the quality of life and health for Philadelphians through community-based and culturally competent interventions.” In alignment with their mission, YOACAP...

LinkedIn Tips for the College Student

...skills, chances are they will endorse you back for your skills. It’s common courtesy and a great way to build up your endorsements. Follow brands, agencies, companies, and news outlets....

Big Mac: Dynomite!

...to pay for it. I was given this stack of vintage Ebony mags for free. You’d better believe that if I knew someone who wanted to buy them I’d sell....

NO FACEBOOK… ?!

...life will cause a rebellion among citizens. As a very-free American, this concept is bizarre to imagine! In addition to not permitting facebook, Google cannot exist in China because it...

Laid back.. Still productive

...company has happy or content people working for them that they are effective more times than not. You see it every day with companies such a Google and Yahoo. These...

It’s all about the ethics.

While working with a company, no matter the size, it’s always important to remember to mind your p’s and q’s, especially when you work in an environment with familiar faces....

My Internship Experience

...establishing a brand for a long established landscape and property maintenance company in Pennsylvania. Formerly known as Gemco, the company was established over thirty years ago as what started as...

Fonts for Copywriters

...Roman or Comic Sans. You know what- let’s just go ahead and delete Comic Sans from your computer right now. Just to be safe. Did it? Cool. There are TONS...

Branded Entertainment Campaigns

...is called Always Open (watch here) and it’s the newest campaign by branded entertainment company Dumb Dumb. Dumb Dumb was started by actors Jason Bateman and Will Arnett (both of...

Beyond the Job Description

...completely shattered. The whole atmosphere in the agency is one that encourages creative development and productivity, and the young staff radiates with friendship and positivity. My desk lies in the...

A Final Goodbye To Internships

...creative freedom and felt as if I could complete most tasks at the job with little to no direction. The last week at my internship the guys let me know...

Join the PHILLY AD CLUB!

...and experience the “real world” of advertising!-Visits to advertising agencies, access to events and workshops for free or reduced rates Join their Mentoring Program!-In this program the Philly Ad Club...

Two Birds

...I got to study the demographics for each, determined their similarities and differences in order to target and advertise with them. I’ve built a great relationship with the owners, so...

Stay Curious

...into a new passion along the way. I’m happy to say that I’ve accepted a part-time position for the summer and coming semester at the SBDC. I’m excited by what...

Don’t Call It The SAC

...could be met within the realms of higher education. So far, it’s been a lot of fun coming up with ways to market to the student population here at Temple....