What’s the saying? “Finding a job is a full-time job.” Sorry to spit clichés, but it seems the same can be applied to internships. I worked my tail off just to get an internship, an UNPAID internship at that. It’s my future, so obviously a lot of thought went into the process. I began by deciding if I would prefer the rigid structure and program of a large advertising agency, or a loose apprenticeship like those oft found at smaller firms. Turned out the pickings were too slim for me to really be picky.

I got a small firm.

Which actually has turned out great. Working in a small agency is limiting in some ways, but MilkBoy Communications has really allowed me to explore myself. I’ve heard ad profs say that you’ve gotta be a multi-practitioner in today’s advertising industry. Now I know those academics actually know what they’re talking about (mostly).

Those academics taught me (oh yeah – I’m Brad, copywriting major, graduating Fall 2011, whoop!) how to write copy. They taught the old school fundamentals. They teach for big agencies. Once I snuggled into MilkBoy, I realized classical copywriting gigs were few and far between here. I wrote a radio spot here, worked on a billboard there. Social media work has been prominent, as expected. I’ve completed my fair share of blogs (ahem, this one included). While these outlets have allowed my writing to shine, it’s been my adaptability that has proven most valuable.

Adaptability is taking on web design work for the firm’s biggest client (when you have ZERO web experience). Adaptability is learning how to network yourself (while standing in the presence of a James Beard Award winning chef trying to initiate small talk). Adaptability is being presented a problem and finding a solution.

Yeah, sometimes it seemed like the problems were upper-level Calculus and I hardly knew Algebra (ha, I hardly do know algebra). The important thing is figuring it out, eventually. That’s the rewarding part too. That singular moment of realization is so incredibly addicting that I keep going back to the problems dealer — that’d be my creative director, Craig.

I’m Brad, and I’m a small agency addict.