Last week at Finch I got an amazing opportunity. I got to learn all about how to create and manage a Facebook ad from some of the best people in the business. Until now I thought the whole process seemed so easy but now I’m convinced that’s not the case. There are so many different variables that go into making a successful Facebook ad and the motions you have to go through to publish it are really confusing. I guess it takes getting used to but even Sara, Finch’s Facebook guru, admitted to getting a little thrown off by some of Facebooks procedures. But, throughout the confusion I knew learning this Facebook stuff would be invaluable to me in the long run because of Facebook’s expected ad presence in the future.