Today, there are many regulations in the advertising of alcohol. Before these laws were put into place, there were many ads put out that seem shocking today. Perhaps the most shocking I came across is an ad for Blatz Beer. It features a mother with her baby, and tries to promote Blatz Beer as a nourishing, essential drink for mothers and babies. It claims to provide benefits for the mother, which the baby will in turn feel as well. It just seems so shocking; I cannot believe this was ever a real advertisement. You would never see anything like this today, that’s for sure!