My name is Olivia O’Neill and I am a junior Advertising major with a concentration in Media Planning and a minor in Communication Studies. For my spring semester, I have a social media/strategic business growth internship with Philly Foodies Tours (PFT). When I got hired for this internship, I got hired as a social media intern where I would be in charge of content creation, posting on Facebook, Instagram and LinkedIn, and managing all direct messages, comments, ratings, etc. I did all of these tasks from January to the end of February and then my roles changed. My boss wanted to focus more on paid ads and analytics. He asked me if I would be interested in having a change in roles and I said yes, because I have been taking classes on subjects related to paid ads and Google Analytics (GA) and it is something that really interested me. When I was learning about paid ads and GA in class, I wasn’t sure if I would want to pursue either of them as a career after I graduate. But, being able to apply the skills that I was learning to something outside of school helped me realize that I love data and analytics. It helped me realize that I might want to do this as a career.
This internship is the first internship experience that I have had, which makes me feel like I am gaining real skills. It has given me good insight into what having a real job is going to be like. Although PFT is a pretty small company as of now, it is a really good start and is letting me experience everything that comes with creating a start-up company. This has taught me how much hard work and dedication it takes to be the mind behind a start-up company. One of the biggest skills that I have gained from this internship is being collaborative. I have been able to be collaborative on some of the projects that I have been a part of like launching an internal business acceleration program and working with the multimedia intern on producing video content. I’ve had collaborative experiences all throughout my Temple career being in group projects. But, doing it within a real workplace and applying those skills to the business gives a whole new perspective to the skills I thought I already had.