#TornadoWeek Targets Interns
As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our brains in hopes of impressing our bosses. Well, what if you were going about your normal day, but periodically blasted with tornado winds that are controlled by public mentions of #TornadoWeek on Twitter? This week, during Tornado Week, The Weather Channel has a group of excited interns who came up with the idea to have their office blasted by Twitter powered tornado winds. If you tweet @TornadoWeek, the interns will receive your message, so go ahead and send some winds their way! They’ve even set a goal at 1,000,000 mentions to blast the office with a full-blown EF-5 tornado. Good luck to the world’s most dedicated interns.
Graduation is Around the Corner!
The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel ready. What is hands-down the biggest concern cluttering most of our minds? Jobs of corse! Well there is no time to waste, the job hunt is on.
Wrapping up my Internship at Skai Blue Media
Only 2 days left as a graphic design intern at Skai Blue Media and only a few weeks until graduation. Things are starting to get a little scary and a little sad but mostly hopeful. One of our interns left Wednesday and it sunk in for all of us that we have gotten pretty close and are going to be sad when it’s over. But the other senior interns and I have been talking about our plans after graduation for months now and all of us are finally starting to formulate plans that we are extremely excited about. So, next week on my last day I know I am going to be sad to say goodbye to the other interns and to the people at Skai Blue who I’ve gotten close to, but I know it’s all just another step in the journey and I have met some great people there.
Intern Life: One Year Later
I have had the unusual privilege to transition my summer internship at PNC Bank, into a fall internship and finishing up with a spring internship. As I now come upon one year in the same job, I have seen a glimpse of the dedication and persistence it takes as a professional. We as college student interns see a snapshot of what a working business model is and how it feels to work in a ‘real world’ setting. However, we capture our interpretation of that, generally, in three to five short months. I have learned that the key to being a good employee, in any profession, is maintaining interest and revitalizing your excitement towards your job. With that, it is easier said than done, jobs can become monotonous and stale after you have been doing them for a long period of time. I’m sure that there is not a single person who has ever loved their job every day, every year for their entire career but staying positive curbs the bad days.
As prospective advertising and marketing professionals we are granted a luxury many other professions are not. Our jobs are constantly changing, which makes maintaining longevity at a particular company easier. I have learned in my year at PNC that, even though it’s a more entertaining field of work, making copies and filing paperwork is never, ever exciting, but it is part of the job. Additionally, I have learned that after a few months, the excitement of the new internship wears off; however, it is at that point as an intern you need to dedicate yourself that much more. Being on time to work and finishing projects by the set deadline sets apart interns who are there for the credit, and those who actively want to be considered for full-time positions.
140 Characters to 6 Seconds of Branding
Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to fill as opposed to the 140 character limit found on Twitter. Brands can now engage with consumers in a conversation via 6 second video clips, much life gifs.
Evian’s “Baby & Me”
Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a step further and have the adults actually meet their inner child. The casting for this campaign was spot on in both the commercial and print applications. Above you can see the dancing, youthful, children as they meet and below you can catch a glimpse of how the campaign is shown through print. Overall I think it’s a cheerful attitude that stick’s true to Evian’s previous advertising. And the use of cute adorable babies in ads is always a winner in my books.
3rd Annual Portfolio Review: EXPOSED
As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio Review, EXPOSED. Get unbiased feedback about your work from the best creative minds in Philadelphia.
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Branding Yourself on LinkedIn
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
Seeing The Music Business From The View Of A Trade Association
The National Association of Recording Merchandisers (NARM) is a trade association for the music industry. NARM and digitalmusic.org, NARM’s sister organization, hold a convention each year. This year’s convention, Music Biz 2013, is being held in Los Angeles. The convention brings together every part of the music business including retailers, record labels, distributors, and start-ups, to discuss issues within the industry, share ideas, and learn about how the industry is evolving.
My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any business, specifically a television station. I don’t think I expect to work in sales, but I am happy for this learning experience. I’ve also gained experience on how a television station works internally. I learn a lot in the meetings held every Tuesday morning, where they discuss trends in the market, what is going on at the station to then tell advertisers, and inventory updates.
Kings in New York
Back in February, I had the pleasure to accompany my internship, Kings Rule Together, to NYC on a vending trip. It was a natural hair event hosted by Taren Guy, a huge supporter of K.R.T. with over 500 people in attendance. It took me out of my usual role of being behind the scenes doing graphic design to interacting with actual consumers. Instead of portraying the brand through art, I had to speak with consumers about the brand, our message, and the product. In the beginning, my interactions were dull, but over time I became more comfortable and relaxed talking to customers. The experience allowed me to identify what designs and aspects of the brand appealed most to them. I was able to find out what people thought about the brand, what they liked and disliked. Not only did we make a profit at the event but we did research as well to help us with our image and branding for the future. The aspect I found most helpful were the interactions with consumers. I’m not the most outgoing person, so being forced to sell helped me break out of my shell.
Rolling with the PUNCHes at my First Internship
This semester I began my very first internship at PUNCH Media, a very small PR company based in the Mount Airy section of Northwest Philadelphia. It is owned and run by James Zeleniak and Alicia Crawford-Zeleniak, both of whom are Temple alums. PUNCH is food and beverage centric with clients such as South Philly Bar & Grill, McCrossen’s Tavern and MilkBoy, but also represent others, such as the Shops at Liberty Place.
My MOD Journey
My name is Lacy Balistrieri and I have been interning at the March of Dimes Southeastern Pennsylvania Division since August. At first I was thrilled at the opportunity, but confused on what I’d actually be doing. The first couple months were tedious. I’m not sure if my original boss felt it risky to delegate her work to another person, or just gave me menial work because she didn’t recognize my strengths yet. Eventually I started working with various people throughout the office because I was completing tasks too efficiently for my supervisor to keep up with. I grew close to her as we came to know each other better, but unfortunately she left March of Dimes for a different position. It was a blessing in disguise.
Tuning In to PHL-17: My Intern Experience
Hello! My name is Kendall Jackson and I’m a junior at Temple studying Advertising, with a concentration in Art Direction. For the past two months, I have had the pleasure of interning in the sales department at PHL-17, a local television station in Philadelphia, PA near Bala-Cynwyd. Although I am a creative at heart, working as a media sales intern has really allowed me to see advertising from a new perspective.
Relationships are Key
I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department. As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue. One of the great things about my internship is that I get to go on sales calls with the account executives. These sales calls have given me a chance to watch account executives negotiate deals and interact with clients.
Start-Ups Are The New Black
Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating attendees on a variety of topics and issues relating to the music industry. These presenters are CEOs, presidents, VPs, founders, and higher-ups from major and indie labels, traditional and digital distributors, music services, and apps along with a plethora of other companies. I receive and edit the bio of every single Music Biz 2013 speaker. Through this task, I am learning about the paths these people have taken to success. As I aggregate information on more and more people, I have seen that a lot of the most successful people in the industry have made their own way instead of climbing the traditional ladder.
The MOD Experience
This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen or so full-time employees and a few interns at the moment, the high concentration of talent in one room never ceases to impress. Thus far, I have had the pleasure of sitting in on morning staff meetings, contributing to social media and advertisement executions, and running errands to various offices around the city. It is safe to say that I have gained a lot of insight into the realities of the advertising industry and have learned a great deal about how things work. Usually, the account managers will run through the list of tasks to be completed at the daily staff meeting, after which the designers will update on any progress made and continue completing assignments. The account executives are good at staying on top of projects as well as communication with clients, and the designers can produce really beautiful visual executions. If necessary, I will be able to help with any design edits and search for images, video clips or music tracks to be used in production materials. Just seeing it all come together gives me a better sense of my role in the process as well as what my role could be when I enter the industry as a full-time professional. Granted, there are some days when I am not able to help with anything that is necessarily “creative” work, but I still find the experience positive being able to do anything I can. I’m optimistic that this position will continue to be a productive learning experience and that it will help me find the perfect job in the future. One thing I am grateful for is that I’ll always be able to look back on this semester as my introduction to the professional world and know it was the catalyst to what will hopefully be a long and successful career.