April 2013

A look inside the TV World

My name is Shannon King. I’m a junior at Temple studying advertising, in the management track. I was a sales intern for PHL17. At my internship I was able to take a look inside the TV World, specifically through the…

#TornadoWeek Targets Interns

As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the position where we’ve had to work tireless hours and drain our…

Graduation is Around the Corner!

The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel…

Intern Life: One Year Later

I have had the unusual privilege to transition my summer internship at PNC Bank, into a fall internship and finishing up with a spring internship. As I now come upon one year in the same job, I have seen a…

140 Characters to 6 Seconds of Branding

 Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to…

Evian’s “Baby & Me”

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs   Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…

3rd Annual Portfolio Review: EXPOSED

As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio…

Happy Earth Day, Google!

    Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that…

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know…

The Free Journal Project

    I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free…

Seeing The Music Business From The View Of A Trade Association

The National Association of Recording Merchandisers (NARM) is a trade association for the music industry. NARM and digitalmusic.org, NARM’s sister organization, hold a convention each year. This year’s convention, Music Biz 2013, is being held in Los Angeles. The convention brings…

Interning

My name is Shannon King and I am a sales intern at PHL17. This has been a great opportunity to work for a television station to see how it operates. I have also learned first hand how important advertising is to any…

Kings in New York

Back in February, I had the pleasure to accompany my internship, Kings Rule Together, to NYC on a vending trip. It was a natural hair event hosted by Taren Guy, a huge supporter of K.R.T. with over 500 people in…

Rolling with the PUNCHes at my First Internship

This semester I began my very first internship at PUNCH Media, a very small PR company based in the Mount Airy section of Northwest Philadelphia. It is owned and run by James Zeleniak and Alicia Crawford-Zeleniak, both of whom are…

My MOD Journey

  My name is Lacy Balistrieri and I have been interning at the March of Dimes Southeastern Pennsylvania Division since August. At first I was thrilled at the opportunity, but confused on what I’d actually be doing. The first couple…

Tuning In to PHL-17: My Intern Experience

Hello! My name is Kendall Jackson and I’m a junior at Temple studying Advertising, with a concentration in Art Direction. For the past two months, I have had the pleasure of interning in the sales department at PHL-17, a local…

Relationships are Key

I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department.  As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue.  One of the great things about my…

Start-Ups Are The New Black

Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating…

The MOD Experience

This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen…

My internship

I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day…

A very metal internship.

The first day I arrived at the Relapse Records office in Upper Darby, I was sure I was lost. I don’t take the bus often in Philly (there’s too many and I find the subway more convenient) and I like to…

Sean’s Non-Profit Adventure

I’ve become disillusioned with the traditional advertising agency route over the past year at Temple. Consequently, I wasn’t looking forward to finding an internship because I felt guilty when I thought about the possibility of taking away an experience from somebody…

Focus

Hi, my name is Bree Wood and I am an adv art track student. I did my internship with Jump Magazine. It is a small magazine that has been around for about two years now and is ran by George…

We Run For Boston

The internship that I’ve had this semester has been with City Sports Walnut Street. City Sports is a Boston based running company that certainly felt the impact of the Boston Marathon tragedy on April 15th. It was felt truly and…

The Magazine World

  As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am…

Philly Mag Intern: Philly Cooks Event

One of the perks of being an ad sales intern at Philadelphia magazine definitely has to be my involvement with the events the magazine sponsors. My very first one was the February Philly Cooks event, a fundraiser for the Ronald…

Crossing Over

As an Advertising major in the copywriting track, I didn’t expect to get a lot of firsthand experience interning at a radio station. Sure, the radio is pretty much run by advertisements, but from the job description I received when…

Finding the Right Fit

Being an intern is not an easy job. You are expected to learn a lot of new skillsets and deliver professional material in a short amount of time. Also, it can be incredibly difficult to balance an internship with a…

On Figuring It All Out (Or at Least Trying)

Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical…

Dove ‘Real Beauty’ Campaign

Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman…

Word Press Launches Portfolio Builder Site

As we are all learning, an online portfolio is a must in this industry. And if your anything like me, the idea of building (or coding… AHH!) your own website is a terribly intimidating idea. Well Word Press just made…

Philadelphia Advertising Industry Adjusts to the Times

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring! Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking…

Kit-Kat White Final Fifty

Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…

A Few Helpful Recruitment Tips

With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would…

Temple Ad Student Wins Peanut Chews Billboard Contest

A big congratulations to one of Temple’s very own Advertising students, Andrew Arbitell, on winning the Peanut Chews billboard design contest. Contestants were challenged to create ten word billboard slogans. His winning idea “enjoyed when the Rocky Steps were just…

Facebook Home

Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…