Learning the about different roles of an agency.
From being at Lunchbox, I’ve gotten to learn how chaotic the roles of Account Executives and Production Managers can be. Simply from a creative stand point, I am used to late nights of designing, searching for an interesting way to visually show an idea, long hours of extending research, and so on, but upon being able to be up close personal with the other role at the agency have given me a completely different perspective on their roles.
The amount of time and energy that it takes to seamlessly edit together 30 seconds of film definitely rivals the hours that it takes to create a visual concept on the Creative Suite. Not to mention, the “rainbow spinning wheel of death” is a lot worse of a feeling on Final Cut Pro than it is on any basic Adobe design program.
Account Executives on the other hand spend hours upon hours trying to get the rights to certain thing, contacting clients and so on. They literally need to be skilled at extreme multi-tasking and patience to accomplish the amount of work that they are expected to. It’s impressive.
I guess it’s safe to say that no part of advertising is meant for the faint of heart.