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The Power of the Consumer

...previous ad viewing preferences. As the user views more ads, the ad experience will become more specific to that user. Hulu explains Ad Swap and it’s features at https://www.hulu.com/ADSWAP  ...

Marvel Volkswagen Spoof

https://www.youtube.com/watch?v=Yak0Y8-eR9Y Marvel Comics took the Volkswagen “The Force” video and made their own dupe on it. While still wondering the legality behind it, I think it was a simple, easy,...

KFC’s answer to social responsibility…

...“Cure.” How does it coincide with KFC in particular? https://www.youtube.com/watch?v=pmv4idNRYgc In all honesty it seems like KFC is on a guilt trip. It’s brand isn’t as visible as other leading...

Don’t overthink it

...at Brownstein. I found that it is okay to do something incorrectly and go back and fix it. After all, an internship is a learning experience. https://www.brownsteingroup.com Carly Ambrose carly.ambrose@temple.edu...

The Google Job Experiment

https://www.youtube.com/watch?v=7FRwCs99DWg&feature=player_embedded   This guy Alec Brownstein is a creative genius. Check out his website HERE for some of his work. I suggest checking out the hilariously twisted spot he made...

Diet Coke Names New Creative Director

...this month in 2 different European markets. The U.K., France, Benelux, and Iceland with sport iconic looks from the ‘80s, ‘90s, and ‘00s along with the Jacob motifs. [youtube https://www.youtube.com/watch?v=tBE8pa_PhdE]...

AT & Teapot

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and...

Has GM redeemed itself?

https://www.youtube.com/watch?v=SSNPFVLIWjI There’s an on-going debate about institutions being “too big to fail.” General Motors declared bankruptcy and received TARP funding (troubled asset relief program). Then it released a “chapter 11”...
Forever Begins When You Say Yes

Mural Arts Program’s ‘Love Train’ Tours

...Program. What is this Love Letter Train Tour? https://www.youtube.com/watch?v=NZ5FcMrfmt0&feature=player_embedded Philadelphia’s official Love Letter Train Tour, leads visitors on an urban adventure on SEPTA’s Market/Frankford evaluated train line to view 50...

Drink City Live! at Hard Rock Cafe

...complimentary hors d’oeuvres and drink specials at Hard Rock Cafe! The event will be held from 5:30-7:30pm No Admission just RSVP at www.philadelphiaweekly.com/event-series There will be special giveaways such as:...

Advertising the Greater Good

...understand it’s a problem. Watch the spot below. https://www.youtube.com/watch?feature=player_embedded&v=x-E3iPJZ6_g Osocio covers campaigns such as this, print campaigns, and creative guerilla campaigns that are truly inspiring for creatives in the industry...

Dentyne: Practice Safe Breath

...the way, what’s your name?” https://www.youtube.com/watch?v=gySRXr-gprI Being prepared is a given, but what are you prepared for? The previous spot in the campaign is much more specific in that it...

Baby Carrots baby!

...outdoorsy, jocks and cheerleaders, adrenaline junkies Future: geeks, kids with money, drama club, A/V club, gamers, sophisticated, goths? https://www.youtube.com/watch?v=DbZHasnugts Teens can be very sheepish. This sort of advertising tries to...

The Axe Effect

Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man...

Honest to Goodness Lunches May be Too Honest

...spots (if that’s possible). “I hate how much you’re loving that. I love how much you’re hating this.” https://www.youtube.com/watch?v=wrZ7rg-kQL8 I’ve had a similar scenario happen to me. I went to...

Direct TV: Opulence, I has it…

...absolutely acceptable to make commercials about other ethnic groups. It’s refreshing. Despite America being a melting pot, most ethnic groups aren’t represented in the ad media. The gloves do come...

Kraft Mayo: Sandwich Makeover!

...Kraft’s use of the before and after comparisons are much more practical. https://www.youtube.com/watch?v=KNf4XQmEx7E It’s a common theme in American relationship culture that a man’s space is always secondary to a...

#TornadoWeek Targets Interns

https://www.youtube.com/watch?feature=player_embedded&v=Z-KZsXMD8gw As the semester is winding down, a lot of use are finishing up our internships or on the search for one for the summer. We’ve all been in the...

UNICEF’s “Tap Project” Goes Social

https://www.youtube.com/watch?v=0N8UFT3q4xo For Marc’s World Water Month, UNICEF and Droga5 launched a social campaign to strengthen their existent “Tap Project”. This campaign is designed to “turn the world’s largest social network,...

Advertising Week in NYC!

...will be admitted to the Thought Leadership Seminars, to the nightly week networking event, and also AWE (Advertising Week Experience). For more information, please to the main website, https://www.advertisingweek.com/.  ...

Swept Under the Rug…

Swept Under the Rug during the Late Night Shuffle https://www.youtube.com/watch?v=msC3uu4KZbg&feature=player_embedded Leading up to the past month or so there has been a great deal of controversy at NBC due to...

K&G Fashion Superstore: Invincible!

https://www.youtube.com/watch?v=8j0Tf5X1H_Y K&G already had a really cool position and now I’m a fan of its new campaign. It’s a discount store that positions itself as “anti-department store” because department store...

Philly Mag Intern: Philly Cooks Event

...of seeing everyone’s hard work come to life in one special and delicious night. If you want to read more about Philly Cooks, click here! https://www.phillymag.com/phillycooks/index.html Enjoy and bon appétit!...

Interactivity

https://www.youtube.com/watch?v=SM-ESDxArlI&feature=player_embedded The above ambient campaign was created by the Quebec agency LG2....

1Billion Hungry

...much more support. Maybe City Harvest should take notes. The furious campaign was developed/created by Francesco Basile. This video is quite interesting and I enjoy the website as well. https://www.vimeo.com/15875421#embed...

Machinery Philly!

...wouldn’t reveal any helpful information so Ken decided to use that to his advantage. Have a look at this spot… https://www.youtube.com/watch?v=v8kKjVquNRg Ken also shared a number of print ads with...

La Vie Grand Marnier!

...a stack of borrowed Rolling Stones that I found this back cover. It looks good enough to frame. Rolling Stone December 2009 – January 2010 Here’s the TV spot. https://www.youtube.com/watch?v=VXz00vm9dpg...

Korean Air: Excellence in Flight

...an airline spot. I literally had a knee-jerk reaction and a good laugh “like GTFOH!” Without further ado… here it is. It’s a work of art. https://www.youtube.com/watch?v=4aw2tCwERyo Interestingly enough, a...

Back to the Basics

https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a...

We Changed Everything About the Name!

https://www.youtube.com/watch?v=P5mZ1ujCNQE I just saw this Verizon commercial and I had a pretty good laugh. I had seen Xfinity commercials, but I didn’t put “2 and 2” together. The ad for...

Wired Wrap-Up

...feet and to expect the unexpected. P.S. Be prepared to participate in a “Harlem Shake” video. Follow the link for your viewing pleasure: https://www.youtube.com/watch?v=jgbJX8R5LYY   Third life lesson: Go outside...
...the buildings for March of Dimes to keep in the office as well as send to the companies that helped us out by lighting up their buildings. I took a...