Pan-Am TV show marketing
I don’t know if anyone has heard of the new TV show on ABC called Pan-Am – it’s kind of a retro drama based on the superstar life of stewardess’s back in the day.
So I work at the King of Prussia Mall and two weekends ago, there was this set up of a Pan-Am plane cockpit in the middle of the mall and people could go in, sit down and preview a clip from the show. They also had women dressed up in the stewardess uniform walking around the mall with Pan-Am branded suitcases. They definitely got a lot of buzz from that. The pilot aired on the 25th and the only reason i watched was because i saw that promotion. Pretty great example of ambient advertising!
Submitted by Askale Roberts, Email: tua55416temple-edu