April 2012

Allied Integrated Marketing

My name is Lauren Bayer. I am a senior in the account management track at Temple University. I currently hold an internship at Allied Integrated Marketing in center city. Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns. Since my supervisor is the primary representative for the ScreenGems account, I mainly work on ScreenGems movies which makes me ScreenGem’s intern. Throughout January I work was concentrated on planning events for the movie “The Vow” in the Philadelphia area. I determined which businesses have the same target audience as the movie and offer them screening passes to give to their customers. I also designed and constructed gift baskets for press drops. I delivered these baskets to a number of radio stations in the Philadelphia area to get word of mouth about “The Vow” on air. I really enjoy my internship because of all the different people I get to meet and talk to in the process of working. My days in the office really fly by. I am lucky to get such hands on experience in this industry.

Read more on Allied Integrated Marketing…

“Wow, this is just like what I’ve done in class..”

Perhaps one of the most surprising things to me I have discovered while interning at the advertising agency Tierney, and I’m not sure why, is just how much of the skills and knowledge I have been taught in my advertising classes thus far are actually utilized on a daily basis in the profession. Now I know that might sound a little silly, but oftentimes for me it was hard to imagine putting to use what I have learned in a real-life situation so now that I am being given the chance to do so it almost feels unreal. The fact that the research projects I am being assigned are being utilized by creative teams that are going to make actual campaigns out of knowledge that I compiled and maybe even be inspired that insights I helped identify is really awesome. Knowing that competitive decks I am often asked to help build are being shared with actual big-budget clients, such as TD Bank, is very cool. Hearing client demands and dilemmas that almost directly mimic those that Professor Donnelly featured in his Account Management case studies is almost comforting in that I know that I will be well equipped to deal with such situations when my time comes to. It is relieving to realize that the advertising department has sculpted a valuable curriculum that has for sure left me feeling well-prepared to enter any agency feeling confident that I possess enough industry knowledge and skills that will hopefully quickly help make me a recognized asset in their workplace.

Read more on “Wow, this is just like what I’ve done in class..”…

My Time at the Swamp

As my internship at the Longswamp Tavern comes to an end, I realize how much I’ve learned in such a short amount of time. Although, I won’t technically still be an intern, I will continue all the work I’ve been doing to better the business.

Read more on My Time at the Swamp…

Details details…details

Details and execution is a key part of the advertising industry. Most students think it’s all about the great ideas, and even though that is somewhat true, without great execution it won’t matter. It’s all in the details.  When you design layouts everything needs to look perfectly, there has to be a structure that pleases the eye. And this is what I have seen a lot in my internship. I’m currently an intern at Jarvus Innovations, where the focus is web design and software. I have gotten the chance to work a lot on layouts and vector shapes and this has opened my eyes to how important everything is. I had to design this logo that needed 4 different gradients, and other effects, something that made it stand out. Without those little details the logo would not look the same. There are really great graphic designers out there that we are competing against, and most of them are better than us, so our job is to show our strengths as art directors, think of every single detail.

Read more on Details details…details…

Screening Movies

      Hello again! My name is Lauren Bayer and I am currently interning at Allied Integrated Marketing.  Just a reminder, Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing, publicity and promotional campaigns.  Clients of Allied include: Sony Classics, Weinstein Company/ Dimension, Disney/ Touchstone, Sony Pictures, 20th Century Fox, Fox Searchlight, MGM, TNT, Dave and Busters, Universal/ Rogue, Focuz Features, Apparition, WDSHE, Screen Gems/ Tri Star, Universal Home Video, Vivendi, Anchor Bay, Magnolia Pictures, IDP, and Overture. These movie producers use Allied to promote their movies in the Philadelphia and Pittsburgh areas.

Read more on Screening Movies…

Workplace Culture at The Philadelphia 76ers

76ers Official Site

76ers Official Site

This Spring Semester 2012 I have been interning with The Philadelphia 76ers. When people find this out, they always ask me how it is working there. I’m going to use this blog post to talk about the workplace culture at The Philadelphia 76ers. I feel like this is important to know for those who are interested in working there. Personally, I wish I knew about the workplace culture and environment of the prospective places that I want to be employed at. Workplace culture is important because even though a business may be in the industry you are passionate about, the workplace culture of a particular business may not be the right fit for you… you have to find the right fit for you.I wish there was more information on the inside scoop of each businesses’ workplace culture.

Read more on Workplace Culture at The Philadelphia 76ers…

My last days at LevLane

A week from today will be my last day at LevLane. And I can honestly say, I wish I didn’t have to leave. LevLane has a mix of talent and personalities that makes for a fun and interesting office. I always feel welcome and included. I’ve been to kick-off meetings, status meetings, internal meetings, etc. I really enjoyed an internal meeting to dicuss one of our clients, The Rothman Institute. It was a great experience to witness LevLane’s employees bounce ideas off each other and share their insights. I really felt part of the group. I shared my ideas and took copious notes, which I later typed up for my boss.

Read more on My last days at LevLane…

Life as an Intern: What I Learned

As an advertising student, fashion enthusiast, and career driven individual, my internship has helped me realize things not only about the industry, but life as well. It’s crucial that the place you decide to intern reflects your interests and your career goals. Before even applying, ask yourself, “Is this a place where I would want to work (after graduation)?” Hopefully, the answer is yes. If not, do your research, ask around, and find a company that best represents you.
Secondly, don’t be afraid to speak up. I’ll admit, in the beginning I was shy and didn’t always voice my opinions. For example, the video and content editor stumbled across my beauty/fashion related Youtube videos I previously made. Due to his discovery, I became more involved with the creative content that Skai Blue Media produced, which is what I’m truly passionate about. In all honesty, my videos were something I did for fun and I never acknowledged their value. I know now that it’s extremely important to discuss your goals and interests to your internship. If there is something you want to try, just ask. The worst they can say is no. In my experience, I was lucky enough to be offered the opportunity to get more involved, but that may not always be the case.
An internship provides industry experience, but also acts as a stepping stone. It’s important to be selective and serious because it will truly make a difference for your future endeavors. In my current position, as my intern days at Skai Blue Media slowly come to an end, I am satisfied with the type of work I completed and relationships formed with SKM’s team.

Read more on Life as an Intern: What I Learned…

Advertising Outside of an Agency: Retail Displays

Over the course of 15 weeks during my spring semester, I spent every Wednesday and Friday on the fourth floor studio that many people don’t even know exist. In this 1800’s mansion, winding staircases and large fireplaces help give the space in which clothing and the large scale displays alike, life. Taking the ride up the elevator into the art rooms on the fourth floor started my new journey as an intern at Anthropologie in Rittenhouse Square. Getting up early isn’t something I was used to, so pulling myself out of bed at 6am wasn’t something I had done since my senior year of high school. Waking up twice a week quickly became routine, as well as a quick Dunkin Donuts stop on the way to the subway.

Read more on Advertising Outside of an Agency: Retail Displays…

Advertising an event with IG-Creative

Recently with IG-Creative’s client, Philadelphia Mans Basketball League (PMBLeague.com), we planned their Season 3 Draft Night at Ladder 15 on 15th and Chestnut. We were given the task of creating a flyer, promotion and creating a Facebook event for the draft night. I was also called to help out with set up and running of the event for PMBL. The creative aspect went smoothly. Because of the recent sponsorship by And 1 basketball company, the first draft of the flyer that PMBL loved, had to be changed a few times. Dealing with school and finals coming up, then also getting calls during class to make changes to a flyer as soon as possible was pretty hectic. I also found myself taking on multiple roles as an art director and copywriter. Im not given the copy for projects from the client or my mentor. Instead I’m creating it myself and then submitting it to get feedback. Originally I was under the impression that I would be given copy and just have to art direct and design. I was wrong. Other than that the creative aspect went relatively smooth. The crazy part was the actual event. Being at Ladder 15, which is a bar, dealing with drunk attendees, while trying to keep the event going smoothly and efficiently was the hardest part. We ran into a few speed bumps, like the internet connection and dealing with the drunk people, but overall the event went very well and everyone had a great time. Afterwards, I edited the 1st round draft picks photos, which were uploaded to the website and Facebook.

Read more on Advertising an event with IG-Creative…

Keep Thinking!

My internship at Maiden Media Group this semester has been nothing short of amazing.  Not only did my experience provide me with a whole new outlook on what internships are all about, but it helped me to realize where my strengths and weaknesses lie, what I like (…and what I don’t), and a better idea of where I really hope to end up after graduation.  My main supervisor, Janeane Tolomeo, told me something really important… and I won’t forget it anytime soon.  She said to me, “It’s really important to remember that Account Managers need to do a lot more than just forward stuff to other people.  They have to be thinkers, too… always coming up with new ideas or a way to make something better.  It’s not enough to just be the middle-man.”  This idea wasn’t something I hadn’t seen her embody before, but she summed up herself and her work ethic perfectly in those few sentences.  Being a thinking Account Manager (and human being in general… she runs an awesome blog!  See it here: https://philly-ism.com/) had been something she was demonstrating to me throughout my semester at MMG, and it’s something I want to keep with me and try to emulate in my future endeavors as an A.M.  Yeah, it’s great to be organized and a good communicator, but that can only get you so far.  Staying on your toes and looking for a bigger or better option for your team can surely catapult you to a higher position or a bigger company.  Keeping up-to-date on the latest marketing and advertising efforts used by other brands and companies is one way to make sure you don’t hit a wall and stop coming up with new ideas.  Take what you know or have heard about and mold it in a way that it can benefit you and your project!

Read more on Keep Thinking!…

The Magazine Vol. 2

Interning at Philadelphia Style Magazine,  can be a lot of work at times, but does come with perks. For the past month or so we have been putting together everything needed for the May/June issue of the magazine. This issue has the actor, Jason Statham, on the cover. How Philadelphia Style picks its cover models is by choosing a celebrity that has something to do with our fine city of Philadelphia. This may be anywhere from growing up in the area to working in it. Jason Statham recently finished shooting his new movie Safe, which has many scenes shot in Philadelphia.

Read more on The Magazine Vol. 2…

Clear Channel Broadcasting: Radio 104.5

At the beginning of my internship I had no idea what to expect. I didn’t know if I wanted to get into radio. In fact, I had no idea what I wanted to do after graduation. I chose this internship because I thought it would be fun and I’d enjoy it. Well, after a semester at Clear Channel, I was right. I had a lot of fun and I enjoyed the experience so much that I plan to go back in the Fall.

Read more on Clear Channel Broadcasting: Radio 104.5…

Radio 104.5: Working Live @ Five and Studio Sessions

At Clear Channel, I have had the opportunity to meet several bands, big and small. I worked with the assistant program director, Wendy Rollins, to put on Live @ 5 on Fridays. Each Friday, a local band comes into the station to perform on live radio in the iHeartRadio Theatre. I greet the bands and help them load any equipment they have brought with them. I make sure they are on track to sound check in a timely manner so they will be ready to go live at 5pm. Later, I bring the band’s guest list to Clear Channel’s receptionist. Right before 5, I get the listeners from the lobby and bring them into the iHeartRadio Theater. The band then plays an original song and a cover of a song originally done by a “Radio 104.5 band.”

Read more on Radio 104.5: Working Live @ Five and Studio Sessions…

Trend Show- The Final Stretch

 

Nordstrom’s Cosmetic Trend Show took place this Saturday and was one of the most successful shows King of Prussia has ever had. Our customers enjoyed complimentary makeovers from artists that were brought in from different lines teams that travel all over for exclusive events. It was a great opportunity to work with Nordstrom as we organized and worked really hard to get people into the store for this event. We were busy working everyday to promote customers about the show where they could enjoy a beauty getaway with us at the store.

Read more on Trend Show- The Final Stretch…

My Tribune to Photoshop.

Revel Print Ad1

I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing on the different parts in the resort. It has a main advertisement that shows different parts that relate to this specific resort. As you turn the pages you can see the campaign with different images and copy.

Read more on My Tribune to Photoshop….

I Guess Copy is Really Important.

Temple Heart Center Ad

This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia district. When I was looking through the magazine, I came across an advertisement for Temple Heart Center, specializing in heart surgery. If you see the advertisement, you see the layout is divided in half by an image of a man and some copy on the bottom. This advertisement caught my attention because the photo they chose was kind of odd. First my initial thought was, breast cancer. Even though men don’t usually get breast cancer (or not at all), it just seemed odd that they decided to choose a picture that has a man focused on his chest. I know that’s where the heart is located but the image seemed weird.

Read more on I Guess Copy is Really Important….

Retailers Jump on Board with “Fashion Star”

NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the show is a competition for aspiring fashion designers to create clothing garments in hopes of making it big. The difference between Fashion Star and Project Runway is that Fashion Star winners have major retailers – namely Macy’s, H&M and Saks Fifth Avenue, bidding to sell the contestants’ garments in their stores, thus driving traffic to said retailers so that viewers will purchase the clothing.

Read more on Retailers Jump on Board with “Fashion Star”…

History Repeats Itself.

Scion IQ Print Ad

This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something really different. I came across a 1 page spread advertisement for Scion IQ. I never actually saw the car myself, but from the looks of it, it looks tiny. I guess through their research to find a way to campaign their vehicle, I think this question came up. Because the car is so small, doesn’t it seem like if you get into an accident once, you might get killed? I think that’s why they created this campaign for their airbags. If you see the spread, you can see that the car features 11 airbags.

Read more on History Repeats Itself….

Dove Puts Real Women in Times Square

To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times Square. These photos are certainly not restricted to head shots – women are encouraged to submit full-length shots of the skin they’re proud to be in.

Read more on Dove Puts Real Women in Times Square…