April 2012

No more miss shy girl

This past semester I have been interning with Philadelphia Magazine in their art department. One of the biggest take-aways I recieved from my time there was conquering my shyness. I am a very shy girl, or I should say was,…

The Best Internship Around!

At the start of my internship I had many butterflies.  What will my boss be like?  How uptight are they?  Will I learn many things that will help me in the future? I could not predict how things would go,…

Allied Integrated Marketing

My name is Lauren Bayer. I am a senior in the account management track at Temple University. I currently hold an internship at Allied Integrated Marketing in center city. Allied is a full-service advertising agency and public relations firm with…

SEPTA’s New Campaign

Hello all, I am Austin Heron and I’m a senior advertising major with a current internship at Harmelin Media.  Harmelin Media is located just outside of Philly in Bala Cynwyd.  I have been a media planner intern since January and…

The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t…

Klein Hersh

Klein Hersh International is a full-service executive search firm for the life sciences and information technology fields. They provide retained and contingency search services as well as contract staffing in the life sciences and IT niches. When searching for clients…

My Time at the Swamp

As my internship at the Longswamp Tavern comes to an end, I realize how much I’ve learned in such a short amount of time. Although, I won’t technically still be an intern, I will continue all the work I’ve been…

Details details…details

Details and execution is a key part of the advertising industry. Most students think it’s all about the great ideas, and even though that is somewhat true, without great execution it won’t matter. It’s all in the details.  When you…

A Boss Turned Mentor

From the first day I worked at Defined Clarity my boss told me how beneficial this internship could be.  As long as I put all my effort into helping his company, he would utilize all his connections in helping me…

Screening Movies

      Hello again! My name is Lauren Bayer and I am currently interning at Allied Integrated Marketing.  Just a reminder, Allied is a full-service advertising agency and public relations firm with capabilities including placement of print and broadcast advertising, marketing,…

Workplace Culture at The Philadelphia 76ers

This Spring Semester 2012 I have been interning with The Philadelphia 76ers. When people find this out, they always ask me how it is working there. I’m going to use this blog post to talk about the workplace culture at…

My last days at LevLane

A week from today will be my last day at LevLane. And I can honestly say, I wish I didn’t have to leave. LevLane has a mix of talent and personalities that makes for a fun and interesting office. I…

Life as an Intern: What I Learned

As an advertising student, fashion enthusiast, and career driven individual, my internship has helped me realize things not only about the industry, but life as well. It’s crucial that the place you decide to intern reflects your interests and your…

Internship Spring 12

I’ve been interning at an online marketing agency by the name of Flying Point Media in NYC; I help out in the SEO/SEM department. When I started there, it definitely felt like I hit the ground running because I quickly…

Advertising Outside of an Agency: Retail Displays

Over the course of 15 weeks during my spring semester, I spent every Wednesday and Friday on the fourth floor studio that many people don’t even know exist. In this 1800’s mansion, winding staircases and large fireplaces help give the…

Learning to Walk the Walk

My name is Carly Tokarski, and throughout the past three months I have been interning with Maiden Media Group located in Old City, Philadelphia as an Account Management intern.  Starting out, my idea of an internship was an experience filled…

Crazy Steve’s Label and Logo

Hey guys,   So this is the label and logo that I worked on at Crazy Steve’s. I’m very proud of it.  It boosted my confidence a lot.  Only because I wasn’t sure if I was going to be good…

Last Day at KHI

Yesterday was my last day at KHI and it was a sad but exciting day. I was excited it was my last day because it meant the semester was over but at the same time my time at KHI has…

And now it’s the end.

I’ve been interning at Group Two Advertising since January, and now it’s the end.  It has been a long journey, but it’s been educational, interesting, and helpful.  Educational because of the new things I have learned about social media, interesting…

Advertising an event with IG-Creative

Recently with IG-Creative’s client, Philadelphia Mans Basketball League (PMBLeague.com), we planned their Season 3 Draft Night at Ladder 15 on 15th and Chestnut. We were given the task of creating a flyer, promotion and creating a Facebook event for the…

Keep Thinking!

My internship at Maiden Media Group this semester has been nothing short of amazing.  Not only did my experience provide me with a whole new outlook on what internships are all about, but it helped me to realize where my…

The Magazine Vol. 2

Interning at Philadelphia Style Magazine,  can be a lot of work at times, but does come with perks. For the past month or so we have been putting together everything needed for the May/June issue of the magazine. This issue…

Clear Channel Broadcasting: Radio 104.5

At the beginning of my internship I had no idea what to expect. I didn’t know if I wanted to get into radio. In fact, I had no idea what I wanted to do after graduation. I chose this internship…

Internship at Harmelin Media

Harmelin Media is one of the largest media planning firms in Philadelphia area. I was always interested in the media planning industry, thus this was a perfect opportunity. With real hands-on work, I was able to get valuable experiences. Everyone is so nice and…

Thinking of the Future.

So as this semester comes to an end, I began to think about my plans for the summer. I had a great experience with my interning at IG-Creative and I talked to my mentor Chris Steward about staying for the…

Winning large accounts

Harmelin Media has various accounts that range from automotive to insurance companies. For Ford Fiesta, the firm was able to turn around the sales by planning which media to advertise in, and by refurnishing the direction of the advertisement. Also,…

Trend Show- The Final Stretch

  Nordstrom’s Cosmetic Trend Show took place this Saturday and was one of the most successful shows King of Prussia has ever had. Our customers enjoyed complimentary makeovers from artists that were brought in from different lines teams that travel…

Leaving in Grand Fashion

I feel like I know what I want to do with my career… it’s not a new feeling but, it’s stronger than ever before. Fortunately for me, I’m graduating from Temple in a week. I’m extremely anxious to make use…

Maebe Cloth

Sorry for the lack of posts lately, I guess my last semester is getting the best of me! That is no excuse though, since posting about art is way more fun for me than final exams I have to post…

My Tribune to Photoshop.

I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing…

Can Pubes Save American Apparel?

American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…

I Guess Copy is Really Important.

This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia…

Retailers Jump on Board with “Fashion Star”

NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the…

Sara Cwynar: photographer

Sara Cwynar is yet another photographer that I have come to admire.  Her use of color is muted and beautiful. Check out those black and whites in the gallery provided though, the subtle features of the subject are so mysterious.…

Anja Verdugo: Photographer & designer

“Anja Verdugo lives and works in Portland, Oregon. As a photographer she creates film and digital images, working for local and international designers. Her personal work is often rooted in nature and feminine expression.” I wish Anja would bring more of her personal…

History Repeats Itself.

This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something…

Dove Puts Real Women in Times Square

To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times…