From the moment I toured the 160/90 office back in December of 2022 I knew I wanted to work in this space one day. The open concept office, the gorgeous city views, and the lively office community entranced me from the minute I walked through the door. Little did I know, I would have the opportunity to work there sooner than I thought.
When I found out that 160/90 was offering an account management position for the summer of 2023, I jumped at it immediately. The company culture I had experienced in one day was enough for me to know that this was an internship I wanted to fight for.
At my tour back in December, I learned what mission drives the 160/90 team. 160/90 actually stands for an elevated blood pressure that is a reaction to something exciting or unexpected. This team strives to make elevated work that elicits real human reaction from audiences. The ultimate end goal of 160/90 is to form stronger human connections. These are all goals and purposes that I try and champion in my day to day life, so joining a team that already works with this purpose in mind felt like an easy fit.
The Philadelphia office of 160/90 primarily works with higher education institutions. Helping them market their schools to students, alumni, donors, staff, and a whole other sea of audiences. I was a bit tentative about working in the higher ed space as I don’t have a lot of traditional schooling on institutional marketing. Also, I wasn’t even sure if I was going to be interested in it. Luckily after two weeks at my internship I have found it to be a pretty unique book of business to hold.
Colleges in a sense are their own little bubble of a world. They have their own campuses, restaurants, stores, communities, and brand. When you step on a college campus you’ll notice the striking switch between the regular world and the amount of space branded by the college. From flags, to buildings, to clothing items, to even the tiniest things you would never notice.
160/90 helps colleges create a strong brand and message for universities to incorporate across the various schools and campuses to help bring their bubble of a world together. They do this by first visiting the campus to get to the heart of what makes each school truly unique. They interview, research, and tour the school to then distill down one strategic insight that can help inspire our creative team. That is the step of the process I have joined 160/90 at for one of our clients.
There have been multiple revisions as 160/90 tries to pinpoint the insight that captures the essence of the school we are working with. It’s crazy to see how even the smallest words can completely alter how the insight can change and be perceived. I am excited because we are about to bring the entire team together to kick off the creative work that will be inspired by that insight.
As for tasks I have been doing on the day to day, I have been organizing gantt charts, which detail the timeline and progress of all the projects for one account. Additionally, I review the insights and creative briefs to make sure client feedback is being taken into consideration. I have also built some presentation decks that help showcase all the information my team has digested in a way that the rest of our team can quickly understand as the project begins to move forward.
It’s been a great first two weeks at 160/90, and I look forward to moving further along in the process with the schools in my book of business and starting my own capstone project with the rest of the interns.