As a project management/analytics intern at Brian Communications and RealTime Media I was quick to learn that the concepts that we learn in class and utilizing them are two vastly different things. I thought that my days would be spent doing trivial work and going on coffee runs but less than an hour into my first day I learned that that was certainly not going to be the case. My time spent as an intern has been spent doing actual work for clients along side the rest of the full-time employees. Receiving crash courses on various analytical tools has already made my time spent being an intern an invaluable experience. Combining this new found expertise along with applying that to real client based campaigns has brought me out of the class room and has given me a glimpse into what it is like to work in an agency. Working at Brian Communications has also taught me to the importance of social media in today’s extremely modernized and connected world. I have been fortunate enough to have been given the opportunity to run an entire social media campaign entirely by myself. This has taught me the importance of media planing as well as how to utilize the ad functions of various social media websites including Twitter, LinkedIn, and Facebook. Learning how to segment demographics as well as how to reach those demographics has also been an expense that has brought me outside of the classroom as just a concept and into the world of actual clients and consumers. In other words my expectations of coffee runs and being hidden away from the rest of the employees was quickly thwarted. Hearing that the world of advertising being a faced paced working environment was always something that I moved to the wayside but experiencing it first hand has been an extremely eye opening and exhilarating experience. Being one of the few in the research track has always made me feel somewhat disconnected from the rest of the advertising students and I was never entirely sure where I would fit into and agency but I have learned that the creative starts with data. It is a vital and essential part to creating any campaign. Without research the rest of the team would have no idea the direction that the campaign should be taken in.