Working at a punk rock record label has been a new and different experience than I’ve ever had before. My name is Delaney Vasvilla and I work at Manic Kat Records in Pomona, NY. I work remotely for my position as a social media intern. I’m in the Klein College majoring in Advertising on the Art Direction track graduating in the spring of 2024.
Working on the Manic Kat Record social media has been a great learning experience for me. I’ve been able to get out of my comfort zone and work in a field in which I wasn’t as knowledgable. I had to immerse myself in the punk rock world and think, “what would punk rock fans want to see and know?” Music is a huge industry that has many opportunities to work in and be creative. Social media is a very important aspect in music. It provides a voice for the brand that the team can communicate with on a daily basis, we can find new artists, promote their music, and create public awareness about the label. I post different series and videos to promotes artists, their new songs, and events like the Holiday Show we have coming up in December. I’ve learned how to educate myself on a topic I’m not familiar with and target it to the right audience. I’ve learned to really listen to the music on the label and be able to give an educated opinion when we are looking for new artists. I’ve learned how to analyze what content is and isn’t working on the account.
My president Peter is very inspirational. He runs this record label himself and is a very professional and stand up guy. He wants everyone to succeed and knows how to have fun while running this impressive business. I’ve gotten to know about many artists with inspirational stories and who are very successful as well. Musicians devote their lives to their music and work very hard to thrive in this industry.
The experience was something I didn’t expect. To be fair, I didn’t know what to expect, but this is unfamiliar territory for me. The music industry is very “go with the flow” and I thought it would be more structured. Artists are so creative; everything is always changing and being perfected. I had a very free and open creative field to do what I wanted on the social media. I needed to figure out what was working and figure out the brands voice and keep that consistent.
I’ve gained experience and knowledge in the music industry that I can carry into my future careers. I see how quickly social media can be booming at one point in time and your engagement decreases, the followers don’t stay and the algorithm doesn’t promote your videos anymore. Seeing that drastic change showed me I really have to commit and come up with a plan, strategy, and execution system to have a consecutive page to keep up with the algorithm and following. This would also be my advice to anyone coming into social media as well.