Hi guys! My name is Jae-In Kim (you can call me Janey) and I’ve been working at Allied Global Marketing as a field marketing intern for spring 2020. Allied Global Marketing is a world-leading entertainment marketing agency and I’m so happy that I can finally build my career in the entertainment industry.
I have been working with Netflix, Lionsgate, and Walt Disney, which are the best film companies in the world. My main job at the Allied Global Marketing is assisting the advanced film screenings and researching local partners/influencers. Whenever the film release date is coming, each local branch comes up with various promotion ideas for film marketing. Also, they set up advanced screening and events where people can enjoy the content for the first time. For example, I have worked for several film screening in Philadelphia, such as “TO ALL THE BOYS I’VE LOVED BEFORE,” “I AM NOT OKAY WITH THIS,” and “I STILL BELIEVE.” For the film screening, I found the most relevant and powerful influencers on social media, invite them, and decorate the venue that matches their vibe.
Communicating with the audience and bringing them to the event is so much rewarding because it makes me feel like I’m part of the content and also the Philadelphia community. I engage in every process from inviting people to packing the props. As an international student, being a marketing intern at Allied Global Marketing is one of the precious moments that I really belonged to the U.S. and film industry. I had a chance to work with awesome supervisors who always care about us and give us important feedback. My spring 2020 would be described as three words, and that would be “film marketing intern.” My end date is coming but I will never forget the projects that I have been working on.
I believe the experience at Allied Global Marketing will impact me in every way when I build my career further. COVID-19 affected a lot of entertainment business but still, I can’t wait to assist other films in the future!