I just came across this design/branding project early this morning. I have to say it is one of the most inspiring and creative ideas that I have seen lately.
The point is to increase awareness for Rock Hill, South Carolina.
“Social was called in to create custom “tender” for use at concerts, growers markets, local shops and restaurants. Based on the colorful Old Town identity system, the tender was an important tool for increasing attendance as well as sales all the while strengthening the Old Town brand.”