A Little Inspiration
It’s a fresh spring semester here at Temple University! As we get back into the swing of things, one of the hardest adjustments we usually find is getting back on the grind. It’s hard after a long break to pick…
Adlib
The Experiences of Temple Advertising Students
Digital Media
Chase with Coke this Super Bowl Season
Now I don’t mean that as in an alcoholic activity with your friends on the weekend but rather Coca Cola’s big game ad. With Super Bowl XLVII approaching, many advertisers have put out teasers to entice viewers to watch the…
Updates on My Activities in PHL
So sad I’m getting close to my end dates. Definitely looking forward to new opportunities though. In the process so far, I’ve learned how the radio station operates, how they make money, and how they maintain their brand. It feels…
What’s New For Pinterest
As an avid Pinterest user I was very excited when earlier last month they announced the creation of secret boards. If your a familar Pinterest user as well you know that each image you pin to a board can be…
“Jason JLabAudio”
How much would you be willing to sell your last name for? Jason Sadler, is willing to let his go for $34,500 to the headphone supplier JLab Audio as long as they stay the current top bidder. Some of you…
Stella Artois Holiday Carolers Go Straight To Your Doorstep
As the holiday season gets into full gear it may be getting harder and harder to finance all of the gifts you want to give to all your friends. Stella Artois has a creative and easy solution. Let me introduce…
It’s All About Who You Know. So Get Involved Today!
In today’s society being highly qualified for a job is good but being highly qualified AND having good relationships with people in the business is better. You’ve probably heard it a thousand times, “It’s all about who you know” but…
Opportunities Aren’t Given They’re Made
We’ve all seen the campaign that look school pride to a new level and on Wednesday, November 28th the amazingly talented team from Neiman advertising agency ventured to North Philadelphia to give us a behind the scenes look at how…
Temple Made: Behind The Scenes
Self Made. Philly Made. Temple Made. Wednesday, November 28th, 2012 7:00 pm – 9:00 pm Hillel at Temple University (1441 Norris Street) You’ve heard the slogan, but ever wonder where it came from? Curious about the creative minds behind Temple’s…
The “Gangnam Style” Sensation
Last month South Korean rapper Psy’s Gangnam Style set a Guinness World Record for most likes on youtube in just three months with over two hundred million times. The viral sensation has taken off in the United States as well…
Sandy & Social Media
Unfortunately this past week the East Coast experienced the wrath of the super storm Sandy. Leaving millions of people without power and thousands without homes, the social media frenzy began growing in size alongside the hurricane. It was no surprise…
TED: Ideas Worth Spreading
As my December graduation draws nearer I find myself being bombarded with advice to get the upper hand on entering the world of advertising. I am sure you have heard it is extremely important to keep up with news in…
Release Your Inner Bond
We’ve all been there, sitting in our advertising classes trying to think of some unique way to promote brand awareness or sell the product. They key is to do something people will remember and appreciate. This is not news to…
Temple Alumni’s Young Professionals
Has anyone ever talked to you about the benefits of joining Temple Ad Club? Well if they haven’t, I’ll give you one reason you should. The guest speakers are an amazing asset to your education here at Temple and an…
Infographics: Not Just An Ad Fad
While Webster’s fails to recognize “infographic” as a legitimate term it seems the phenomenon is not going anywhere anytime soon. Wikipedia however offers up a pretty accurate definition to work with. Information graphics or infographics are graphic visual representations of…
PhIMA Social Media Summit
SOCIAL MEDIA SUMMIT The HUB | 2929 Arch Street, Mezzanine Level, Philadelphia, PA 19104 Thursday, September 27, 2012 Please join us for an update on the exciting changes happening in the social media landscape. We’re excited for another spirited and…
Miami Ad School
So you’ve worked hard in all your advertising classes and got a few internships here and there and all the sudden graduation is around the corner, sound familiar? Well heres one solution to continuing your education in advertising and perfecting…
Apple Nation
It’s no shock that #Apple is currently in the top trending topics on Twitter with the release of the long awaited iPhone5. The Twitterverse is blowing up with live updates as the new features are announced. Apple as a brand…
How Twitter Can Help You Start Your Career
In todays market finding a job can become a daunting task if you don’t know how to leverage yourself and use the tools around you. All our teachers stress the importance of keeping your social media sites clean because employers…
Social Hollywood: The Beauty Inside
I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a…
The Life of A Web Nerd at Two Paperdolls
The graphic they posted for the web design position. I’m Kelly Clawson and this summer I had the amazing opportunity to work as a Web Design Intern at Two Paperdolls. This boutique design and letterpress shop does everything from branding…
Undergrad Admissions – The Fun Stuff
Last post, I described my overall position with Temple University’s Undergraduate Admissions. It consists of (mostly) emails that are send to thousands of prospective students, as well as some flyers, invitations, and postcards. Unfortunately, I have to start out on…
Moms Love Mobile Technology, Yet Still Skip Ads
Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital…
Google: Looking into the Future. Literally.
Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could…
Countdown to Timeline!
I hope you guys haven’t been living under a rock and know what’s been creating a buzz since late last year. Facebook Timeline. I remember back in November/December I saw an option to change my profile to Timeline. I remember…
It Takes Time to Achieve Greatness
I continued to look at Mens Health March 2012 issue and I found another advertisement that I thought was interesting. It is for the new Toyota Prius V. The campaign was created by Saatchi & Saatchi and if you go to this…
Design with the Product in Mind.
In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in…
Grandchildren, Sean Pecknold
Sean Pecknold is an all around talented man in the world of video, animation, illustration, art direction, photography etc. He pretty much gets his hands on any part his creative visual processes. “Grandchildren is the work and studio of…
Keep up with the What’s Up of Social Media: Mashable.com
Why should we as aspiring advertisers keep up on the latest trends and happenings in the world of Social Media? Social media sites reign as the most popular online hangouts. Americans spend 23% of internet time on social networks, no…
Digital Is Where It’s At
My internship has opened my eyes to just how relevant digital has become in the advertising field right now. I am currently working on an account for Jack’s Rental Search, an application on Facebook that allows college students nationwide to…
Pan-Am TV show marketing
I don’t know if anyone has heard of the new TV show on ABC called Pan-Am – it’s kind of a retro drama based on the superstar life of stewardess’s back in the day. So I work at the King…
MAKING my MARK
As my internship with Chestnut Hill LOCAL newspaper winds down I reflect on my experiences and find that I am very satisfied with my work here. Though it was a fairly smaller scale internship I got a chance to…
The next “Big thing”
Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign…
bizzaro world
Times at Chestnut Hill Local newspaper have been moving fast. I am very excited to be on the ground floor of a brand new project that has officials in Mount Airy buzzing. CHL will be coming out with a brand…
Adding Client Value Through Creative Leveraging
Advertising executives have a responsibility to provide the client with creative content that holds great value beyond just the message. The industry requires the work produced by the agency to be powerful and the common trend has been to leverage…
chl –– THE DAWN OF A NEW ERA
This summer I have been interning at Chestnut Hill LOCAL newspaper and it has been a very interesting experience to say the least. An endless supply of projects and ideas from my boss, Larry Hochberger, has kept me busy and…
A Rewarding Foursquare
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction…
Keeping the Pulse on Advertising Via Tumblr
(typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great…
NO FACEBOOK… ?!
On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking…
Saying Goodbye to a long Workout
I just had my last day at Weston Fitness, it was a weird change to end, but it is nice to not have to go Center City every other day. As I mentioned in my previous post; overall,…
