The Importance of Being…Social?
When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own…
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The Experiences of Temple Advertising Students
Internships
Magazines Are Realizing Pinterest’s Potential
With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…
Crazy Steve’s 2
Hi everyone!! So I just recently finished the logo for the “One Jar, One Meal, One Solution” campaign that Crazy Steve’s is doing. I think it came out well and my boss loves it! So I’m satisfied. I’m at work…
Hearst Creates Its Own YouTube Channel
Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin…
Difference=Good?
I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has…
Sex Sells. Right?
After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my…
Too Boring.
I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the…
Magazine Pulls “Real Women” from their LinkedIn Network for Spread
Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to…
Disturbing Pro-Anorexia Content Banned on Pinterest
Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of…
Dana Tanamachi
Wow, I really respect this woman. Dana Tanamachi is a designer and custom chalk letterer living in Brooklyn. That’s right, custom chalk letterer. I bet that looks really cool on her resume. She does a variety of work including package…
Vivian Maier
As you may have read in my last post, I had the opportunity to view original Vivian Maier Photos at the AIPAD photography show. I learned about Vivan last year, and her story is one of a kind. Of course, she…
Working around advertising
Since last summer, I have been interning at Philadelphia Gas Works two blocks from Temple’s campus. Towards the beginning, I made posters & conducted surveys for employees dealing with security in the office. While my main focus is in Advertising,…
Countdown to Timeline!
I hope you guys haven’t been living under a rock and know what’s been creating a buzz since late last year. Facebook Timeline. I remember back in November/December I saw an option to change my profile to Timeline. I remember…
The World Of STRATA
As a Media Planner/Buyer intern I have become very very familiar with the software STRATA. Strata Marketing, Inc. is the leader in software for the media industry. There are many different programs that run on STRATA but for my internship…
My advice for future interns!
My name is Lindsay Smith, and I was lucky enough to score an internship with Harmelin Media, a great media buying and planning agency just outside of the city. This experience has taught me so much about working in the…
“Design is creativity with strategy.”
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the…
The Neiman Adventures: The End is Near?
Xand Griffin here again, and my internship at Neiman is awesome. Now that the semester’s end is near, let me tell you about some of the things I got wrong. This post is going to be a long winded one,…
Challenges, Mistakes and My First Broken Sample
My name is Patrick and I am currently a senior in Temple’s Advertising program, with a concentration in Art Direction. Last summer, I worked at Macy’s Merchandising Group in New York City as a Product Development intern for their private…
AIPAD photo show
This weekend I have the incredible opportunity to attend the AIPAD (The Association of International Art Dealers) Photo show in New York City. The show was held at the Park Ave. Armory and panel discussions were held throughout the day…
Anthropologie Personified
It has been nearly 10 weeks since I started my internship at Anthropolgie in Rittenhouse Square and time has been flying by. One of the coolest things at Anthropologie is that everything is designed and created in-house. As an intern…
Alberto Seveso
To be honest, I am only intrigued by one of Alberto’s series of works. But hey, to each his own, right? I’ve seen this done plenty of times, but these are just stunning. It’s amazing how something so simple can be so…
A Good Kind of Sweat
This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this…
Scout & Catalogue
I’m not entirely sure how I came across this, but I guess that doesn’t matter. All that matters is that that photography is just my type, and this is a little bit of a selfish post. Honestly, what attracted me…
The End of the “Everywoman” in Marketing
Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But,…
Brooke Shaden, Photographer
I discovered Brooke Shaden on the evening news in my hometown of Lancaster, PA. Why did they feature her? Because she is a Lancaster native making it big time in the Los Angeles. That rarely happens, besides the taylor kinney/lady…
Visual Power
Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it?…
Facebook & the Much Younger Generation
I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook. I started using Facebook when…
‘American Idol’ Launches Clothing Line
Reality TV shows often further their profits by creating merchandise such as dolls and figurines, accessories like backpacks and lunch boxes, and other branded products. American Idol, however, will take that to the next step by designing a clothing line…
Unconventional
This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In…
Funny Faces
I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I…
Cass Bird, continued!
I recently wrote about Cass Bird, but wanted to share her most recent work (that i know of). Cass shot Urban Outfitters entire spring collection catalog, which personally I love. The photosgraphs make you feel like you are right there,…
Female Consumers Trust Pinterest Above Other Social Media Sites
I recently posted about the wildly popular social sharing site Pinterest, and how it has serious potential to become something big in the world of advertising. Well, as a matter of fact, Adweek recently posted an article highlighting how, according…
Funny Tourism Ads for Lazy People
Does sarcasm sell? If it did, these posters would be a huge success for the tourism industry. It’s a shame, however that they’re just for fun, courtesy of CollegeHumor.com. Each ad, in correlation with the headline/message, cites a fake agency…
Edward Burtynsky, Photographer
Let’s talk some more photography, shall we? You may have heard of him, but I think he is just too good to not feature here on AdLib if you haven’t. Thats what I’m all about, introducing great artists (photographers, mostly)…
Faucher Artists
Well, I dont know if I can give you much information about these guys unless I research every single one of the artists on their page. But I thought this was a great way to introduce several artists in one…
Ads That Don’t Make Sense.
This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes…
Effects Are Cool.
This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign…
Smith and Wesson “Target” Women
Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly…
Connect Philadelphia, A Networking Opportunity!
St. Joseph’s University is hosting an exclusive event for college students who are looking to network and look for career opportunities! Among the list of confirmed employers/organizations, I saw that the Brownstein Group will be attending! The Brownstein Group is…
20nine – Young And Brilliant
I have been working at 20nine now for about two months. One of the first things I noticed about the ad agency was how young all the employees were. It made sense once I asked how the company got…
