December 2012

The Road Ahead

This semester I have been interning at Philadelphia Style Magazine. I have absolutely enjoyed my time there. When I began at Temple as an advertising major I knew I wanted to be in the art direction track for many reasons. The reason that I sought out an internship at a magazine is because I have always loved magazine advertising and seen them, mostly in the areas of fashion, cosmetics, cars and hotel/casino, as pieces of an artistic vision put on to paper. This being said I have always wanted to be in the magazine industry especially on the creative end.

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Get Your Dance On!

Gangnam Style - nothing more to be said.It’s about to be three weeks from the day of the competition and the creation of the viral/commercial/YouTube video is nowhere to be completed. But unlike us the students at Kensington High School are smiling and enjoying the time with us and their classmates. The students seemed to be trying to calm us down and not to worry because of that strong self-confidence they have in themselves. All of these students have so much talent and knowledge of the technology that is surrounding them. You have students that are computer geniuses and can figure out any problem that may shows up or you have students who think so far out the box that you’re amazed. Then you have student who are multitalented from singing to video/music editing.

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Personal Reflection

            First and foremost, this community based learning course was successful in reaching every goal we set out to accomplish.  I don’t believe there were any specific set goals, but personally I had three: Create an impressive advertising campaign to present to Philabundance and beat Palumbo—check, build a friendly and “big brother” esque relationship with the students—check, and inspire them to strive for a higher education or something more than a diploma from Kensington CAPA—hopefully check.  There were challenges/obstacles that conflicted with all three of my personal goals.  Student attendance and their willingness to immerse themselves in the project were the two biggest challenges we faced.  Our biggest opponent was time.  Regardless, we conquered scheduling conflicts, flakey attendance, and inactive involvement the best we could and I was proud of our final product.

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Final Presentation is Tomorrow! On Edge.

We’ve been working for almost an entire semester to prepare for this presentation.  We’ve been working closely with Kensington CAPA students for about a month on the commercial, music track, and print ads and I’m still nervous.  The commercial/youtube clip/viral video is alright, but could be better.  The transitions are sloppy and the ending could be neater, but overall I’m happy with it.  I just hope that Philabundance, Shire’s and whoever else is judging our ad will look at it in more of a big picture sense than a final product, use our ads tomorrow, sense.

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Arron Garcia Future “Music Producer”

The last week before the competition, Temple students and the students of Kensington decided to meet two times. The last day we got to chill with the students and finish up everything. Before we left the school I had a chance to hang with the music group and I got time to meet Arron the mastermind behind the producing of the track (it’s his own original beat). The time I got to talk to him, I automatically knew he had a great passion for music and producing. One thing that caught my attention was he had an old school mind set, he’s interested in classical and jazz which is great combination to creating new and upcoming beats in today’s music industry.

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