The Experiences of Temple Advertising Students
The Truman Show: “On Air. Unaware.“ Movie taglines are a great writing exercise. They’ve gotta be intriguing, short, and most importantly: sum up the tone of the movie. AdFreak recently compiled their favorite taglines over the past 30 years. Some…
Philly Ad Club Young Professionals Group Third Thursdays Happy Hour Join us at a new location each month to meet, network and socialize with Philadelphia Young Professionals. Date: Thursday, March 17, 2011 Time: 6:00 – 8:00 pm Location: Triumph Brewery 117 Chestnut Street www.triumphbrewing.com/philadelphia…
160 over 90 is a branding agency. Some of their clients include American Eagle Outfitters, And 1, Nike, Philadelphia History Museum and the City of Boston. 160 over 90 will present some of their print ads and talk about how the agency goes…
Perhaps you didn’t get around to booking that trip to Florida. Maybe you just didn’t feel like visiting your family. Your friends have vanished and you’re left with the dull chore of filling in an empty space allocated to you.…
James Mollison has developed an interesting project that really touches base with hearts across the world. James Mollison was born in Kenya in 1973 and grew up in England. After studying Art and Design at Oxford Brookes University, and later…
Hello all! One of my favorite ways to get started writing, is to pick out an interesting font. Most of the time, ads won’t use standard fonts like Times New Roman or Comic Sans. You know what- let’s just go…
Personally, I kind of hope this is the last Old Spice commercial in this style. Don’t get me wrong- the first appearance of the Old Spice Man was truly hilarious. I’ve quoted “I’m on a horse” mid-conversation many times.…
I’ve been interning at the Gabriel Institute and I can say that I have really learned a lot. The Gabriel Institute is a B-to-B company, although they are moving towards working with consumers, and I’m sure it is a little…
One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this…
Yes, that’s right. Now you can follow Charlie Sheen and all that he has to say to out loud on Twitter. At 9 am yesterday morning, Sheen decided that he wanted to start a Twitter account to share his side…
Parkinson Disease ABOUT US INFO : “The Parkinson Council, an affiliated chapter of the National Parkinson Foundation serving the greater Delaware Parkinson DiseaseValley, raises funds to provide financial grants to entities that are dedicated to: Promoting research into the causes and cure…
I am excited to announce that I FINALLY found an internship, after a very long search! Sheffield Furniture and Interiors has agreed to take me on as their intern Copywriter in their creative department. I am pretty excited about the…
Aside from designing some really cool content at Maiden Media Group, I have found that my favorite part of my internship has been immersing myself in a variety of other departments and activities. We have been taught in classes…
Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on…
Gerd Arntz, a graphic designer from the early 1900’s is probably one of the most implicitly secret inspirations of today’s design. What may seem like clip art to the average person, is a collection of prints created by Gerd. He…
Studying abroad can be a great experience in your college career. Vacationing at these places is much more different than going to actually learn about a country, embrace its culture and gain college credits. If you love traveling you should…
One of the coolest things about going to Temple is all of the opportunities we get to watch free early screenings of movies. The Adjustment Bureau was more of a love story as opposed to an action packed film but…
The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of…
I’ve been interning at Two 1 Five Design Group for couple of weeks now. I think it’s different from other internships because not only do you learn your responsibility but the responsibility of the whole process from start to finish.…
This is my second semester interning at LevLane. I work with the media department to buy, plan, and track media for our clients KFC, Taco Bell, Kennedy Health and others. For the last couple of months I have been working…
The Parkinson Council has an upcoming event that many might be interested in. As you all know by now, I am interning with the Parkinson Council, helping them advertise for these upcoming events. The first major event is on April 16th 2011, the 10th annual…
It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could…
The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea…
Information design, AKA infographs, are getting increasingly popular every day, week, month, year. Personally I find them tough to do, basically because it is really easy to make them look cheesy. In this primarily image heavy post I am featuring…
It’s a good idea to have some sort of online presence outside of Facebook. A blog is an excellent way to showcase your unique tastes and talents. Every blog has (or should have) an About Me page. This allows users…
Have you heard about the .gay initiative? Scott Seitz, the CEO of dotGay, is planning to ask the Internet Corporation for Assigned Names and Numbers (ICANN) to approve .gay as ICANN’s application period begins. Facebook recently began offering the following…
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark…
I Stumble(d)Upon a great article the other day titled: 17 Outstanding Sources for Advertising Inspiration. The article was featured on a great design based website called Designm.ag Some of the entries I’m sure you’ve heard of (Ads of the World,…
I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the…
The first word that came to my mind when I read the first sentence of an article on BiteDaily and saw the first image of this article was the word brilliant. This is not an exaggeration, I truly was just…
I decided to watch the Twitter in Plain English Common Craft Video because I was curious as to why so many people were captivated by this particular social network. After I was finished viewing I was completley turned off to joining.
I had the opportunity this afternoon to attend Jonathan Katz’s lecture at Tyler sponsored by the Department of Art History.* Dr. Jonathan Katz, co-curator of “Hide/Seek” and Chair, Visual Studies Doctoral Program, SUNY, Buffalo gave a lecture entitled “Eleven Seconds…
After two weeks of working at the National Museum of American Jewish History, I think I am really going to enjoy my experience and learn a lot. I was originally nervous about starting my placement, but my boss and his assistant, actually everyone…
Every 3rd Thursday, come network with the Young Professionals of the Philly Ad Club. This Thursday, the event will be at the Mexican Post location at 1601 Cherry Street from 6-9 pm. Cost is FREE. Please RSVP here.
Neatorama wrote an article about the story and process behind the making of some of the most renowned logos we see today. From Heinz to Aunt Jemima, they have ten different stories on ten different trademarks that are nationally known.…
Through my supermarket travels, I’ve taken notice of an interesting trend that’s happening in the breakfast cereal aisle. Retro rebranding appears to be the newest strategy breakfast cereal manufacturers are employing to attract consumers. Other attempts–such as low sugar alternatives and high in fiber varieties–haven’t…
Universal Pictures and The Temple Film Collective are offering an advanced screening of The Adjustment Bureau. This sci-fi drama and thriller stars Matt Damon and Emily Blunt. Matt Damon plays a congressman and Emily Blunt plays a ballerina. As they begin to fall in love with each other the agents of The Adjustment Bureau try to do everything in their power to keep them apart. Why do the agents want them apart? And will fate or free will prevail?
The East West Club is having a “Dine like a Boss” etiquette dinner. Come in professional attire and learn how to present yourself professionally. Get the opportunity to network and most importantly try out new and delicious Asian food. Only…
As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is…
After 4 months of work, Arcano Type has finally been released. Totally designed by hand, letter by letter, using Chinese ink on Japanese calligraphy paper. Pretty neat and clean, but super deco-style. I’m not quite sure it’s use yet beyond…
