December 2013

It’s really over – my internship at Stream Companies

As the semester is coming to an end, it is sad news to say that my internship is ended as well. The months completely flew by, but my experience at Stream Companies was great. I used a lot of programs and tools that were never introduced to me such as Google Ad words and Business Center, and pulled Google and Bing reports for client meetings. I also got to experience more Google Analytics, which I am confident in now. There was never a boring day in the office. Those internships where the interns just sit around playing with their thumbs, waiting for work to do was not the description of this position at all. I got into the office, got a task, and kept busy throughout the day. That is definitely something I look for in an intern position, and I feel more confident in my future and what I plan to do upon graduating.

A Glimpse into the Owl’s Nest (Part II)

As I described in my last posting, my internship has not only entailed working in the Athletic Department itself but also helping out with in-game promotions during the men’s football, basketball and women basketball games. When I first came into this internship I did not know this was something I was going to get involved with but looking back on all my experiences I’m very glad it was something I got to participate in.

When I worked within the games, I was mostly involved with organizing promotional activities. Activities included handing out food during the free student tailgate, getting students to participate in events taking place during the time outs while also making sure everything is going to plan according to the script. Everything is so fast paced as you have limited time to set up for various activities during the time out and to assign everyone’s job positions. While at first it was very overwhelming as everything seemed to happen at such a fast pace, it also taught me how to think quicker on my feet and deal with high-pressure situations. I loved being able to interact with other students, and be able to in such a spirited environment. I have never been in such a high-energy workplace situation before, and I found it very easy to become immersed and excited within the craziness. Also, it was very cool to be able to stand on the sideline / court side during the games.

So What? How to Communicate What Really Matters to Your Audience

Mark Magnacc,a author of So What? How to Communicate What Really Matters to Your Audience, has invested more than 15 years on a search for what sets great communicators apart. In this book he sets up each chapter as an idea that has been tested in his own life and business, as well as with a wide range of clients. He has worked with clients from EMC to Blue Cross Blue Shield. Magnacca’s has taught thousands of the world’s top salespeople and his techniques will make an average persuaders into great ones, and great persuaders into legends.

Last day at Allied-THA

Today was the last day that I interned for Allied-THA and my supervisor Chris Sammon. Throughout this internship I have been fortunate enough to learn many skills that I will use in my future profession. I’ve learned research tips, created contact lists, managed the company billing, purchased radio spots, and made some new friends. This internship was an amazing experience, and I’m glad I decided to do it instead of DEC. I really feel like I am more prepared for what I will be experiencing in only a few weeks. Although I won’t receive a job from this internship, due to a lack of positions available, I know that I will have a great work reference for future job interviews. I absolutely recommend everyone to be involved in an internship some time during their college years. The knowledge and experience I gained couldn’t be replaced. Allied-THA is a great company with very friendly employees, and I would recommend interning there to anyone. One step closer to the real world!

Allied: Gateway to My Future Career

My name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I interned at Allied Integrated Marketing as their sole-marketing coordinator intern. Allied is a full-service marketing agency for the entertainment and consumer products industries throughout the United States. During my internship, I worked on the New Business division with the Marketing Coordinator and Vice President at Allied’s Philadelphia office.

How Exit Philadelphia Opened My Eyes

Jeremy Wieland, Owner of Exit Philadelphia organizing pop up shop

My name is Steve Brydzinski, and I am an Advertising – Creative track – Major. I was fortunate to get an Internship at Exit Philadelphia, a skateboarding retail store set in the heart of the Northern Liberties. It’s been a heck of a fall semester, I have loved my time here as an intern and I can’t wait to continue working there throughout the spring semester as well.

Buzz From B101

Going into this internship, I was excited. I really wanted to explore the world of sales and I was very eager to learn. However, things changed and it turned out that, B101 would be needing a general intern and not a sales intern. I was a little bummed out at first because I really wanted to be in the sales department learning the ropes, however I soon realized that wasn’t going to make much of a difference because everything at the station revolves around the sales department. Every task, every event, every new idea was thought out and brought about to help the sales of the radio station. B101 is an extremely skilled company in generating revenue so I was able to watch and learn how the station gains new customers and retains old ones. One of the tasks I took part in was putting together sales books for clients and potential clients. The amount of detail and research that went into creating the sales books was truly impressive. It really wasn’t hard to see why, B101 is such a strong company in the radio business. They are constantly coming up with new and innovative ways to build rapport with businesses and clients. This is definitely something that I am going to take out of this internship. People don’t want to know what you know until they know that you care. In order to be successful in sales or in anything really, you must genuinely care about providing the best information and service to those you are dealing business with. I have learned a great deal about this at, B101, and I intend to bring these lessons into my professional life.

What’s A Red Tettemer?

It’s a question I’ve heard once or twice before. After touring the agency in spring of my freshman year, I knew it was somewhere I wanted to be. And I didn’t hesitate to let people know.

Read more on What’s A Red Tettemer?…

LinkedIn Tips for the College Student

Everyone I know has a Facebook, Twitter, Instagram, Vine; the list goes on. They’re necessary social platforms for the everyday college student. However, not enough of my friends have a LinkedIn. If you don’t know about LinkedIn, it is professional social networking. Basically, it is an online profile for your resume that helps get your name out to employers and your connections in order to build a digital network.

Philadelphia Design Home Event

One of my most recent projects at Barilotti Wealth Strategies was organizing an event for Philadelphia Design Home in Villanova, PA. One of my colleagues, Jeffrey Orleans, is the Chief Executive Officer of J.P. Orleans Development, LLC, and is a third generation homebuilder. Jeff is the developer of the design home so he bought the land, helped to design the home and hired the general contractor who worked with the others in order to build it. In fact, Jeff originally built the home with the intention of it being his, but later on decided to sell it. The networking event was meant to show off the home as well as create networking opportunities for all the guests in attendance. My job was to first, design the event invite. I then sent it out to a specific list of contacts. From there I would compile the Yes’s/No’s/Maybe’s into an Excel Spreadsheet and send each person last minute reminders and details. I was also the point of contact for the caterer. When the night of the event came, I helped set up and made sure everything ran smoothly. My main priority, however, was taking care of social media. I had my boss connect her Instagram to her twitter and throughout the night I would take pictures of the home to show it off as best I could. Then I would write something either clever or informational to go along with the pictures and tag the various companies who contributed to making the house come to life. Overall it was a great night. Not only was the home absolutely beautiful, but I also got to see all my hard work unfold into a successful event. It was also nice to meet some of Christy’s clients and friends whom I’ve talked to on the phone many times but had never met in person. I felt very accomplished at the end of it all.

Allied: Integration In and Out of the Agency

Hello, my name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I have spent my time at Allied Integrated Marketing as their marketing coordinator intern. Allied is a full-service marketing agency that delivers targeted programs across multiple media outlets for the entertainment industry throughout the United States. During my internship, I am working with the Marketing Coordinator and Vice President at Allied’s Philadelphia office. Together, we focus on Allied’s New Business division.

The End To A Dream Internship

Hi my name is Brian Greenblatt, I am a graduating Senior as of this Fall 2013 semester. I have been interning at a digital marketing agency called Fame House which is located on 2nd and Pine in Headhouse Square.

Finding My Way at M

Since the end of August, I’ve spent three days a week down on Church Street learning the inner workings of a small agency and getting a taste of what our professor’s have always been referring to as “the real world”. My time at M has been above all else, a challenging yet rewarding learning experience.

Someone Who Inspired Me

During my internship At Phillybass’d I met someone who inspired me to work hard and do whatever I needed in order to reach my goals, no matter what obstacles I may face. The Social Media Coordinator for my internship has a similar upbringing that I have had. We both come from poverty- stricken inner cities where most people depend on welfare to survive. As we began to work together to come up with ideas for the internship we learned that our backgrounds are similar and that we both want to make a difference in our lives so that we can give hope to others in our communities. He has his own business as well as working for my Internship. He has lived by the word “grind”, when an individual pushes his/herself to attain a goal. This has now become a part of my vocabulary in order to push myself even when I feel like giving up. There are not a lot of African-American women in advertising and even less within art direction. Being around him and learning how he has overcome so many obstacles that black males face in this world has given me that extra push to open doors within the creative world for poor African-American girls who don’t have a role model to look up to. I feel like I’m not only pursuing my career for myself but also for all the people I grew up with and all the children who don’t think they will be able to be successful because they don’t have money. The most important thing I received from this internship other than creative experience is the idea that you can come from nothing and become something if you work hard and “grind”.

Chelsea Shover Internship

One of the ads created…

Hello again!

As I mentioned before, my name is Chelsea Shover and I am interning for a company called “Diet-to-Go in Lorton, Virginia.

Read more on Chelsea Shover Internship…

Immersed in Digital Marketing

I’ve been working at Fame House LLC for the past couple months and am completely in love with the work that I am doing. Fame House is a digital marketing agency for musicians, records labels, and festival. They cover a range of offered services between digital marketing, branding, strategy, and more.

Last Day @ Philly Bass’d

Well, my Philly Bass’d Entertainment internship has come to an end having completed the required 150 hours (wow, it goes fast!) Being my first internship, I am so happy with the experience and working with smart and talented interns and managers. I designed more projects than I ever thought I would and now am ready to look for new opportunities in the creative field of advertising. I will be graduating in January and I can’t wait!

Read more on Last Day @ Philly Bass’d…

Fortunate Encounters

My name is Steve Brydzinski, and I’m interning at Exit Philadelphia – a skateboarding and apparel retail store in the heart of the Northern Liberties. Jeremy Wieland, the owner & operator, is a well known skateboarder from here, Philadelphia, and has made many great friends and acquaintances with important and famous people in the skateboarding industry. My time as an intern so far, has given me a few fortunate encounters where I was able to meet and hangout with some of the biggest names in skateboarding.

Good-Bye to the B!

After a semester of interning at B101, the end is here. It seems appropriate to end at B101 during the Christmas Season. Though, I will miss the people I have met through this internship, I think what I realized from this experience the most is what I don’t want to do, which I find to be equally as important as doing things you enjoy. To be quite honest, I didn’t really know what I wanted to do after school. (Terrible, I know) I figured I could adapt to anything really. However, from my experience at B101, I now understand that the 9-5 office life is not something that is suitable for me. During my internship, I helped out with many projects including contests held by the station, fundraisers, sales books, and even reaching out to listeners. After awhile it all felt very mundane. I started to get really tired of going to the same location everyday to typically do the same tasks. I think this was a very important realization for me. We learn more from our failures than we do from our success. Maybe B101 wasn’t the right fit for me, but had I never done it, I would have never known that. I think it is extremely important that we don’t just settle for a job. Don’t settle for the money. Don’t settle because you’re comfortable. Find something that you can be passionate about and stick with it. Sure, maybe that means having to endure some things you don’t enjoy, but how will you ever find what you do if you don’t experience as much as possible. From this internship I learned a lot about how radio stations operate but most importantly, I learned how I operate best and that is more valuable to me than any line on a resume.

Until next time ADVENT

With the semester coming to an end it is time for me to part from my internship :(. My time at ADVENT was awesome! I loved working with all of the other students and working with Joe. I’ve learned a lot about the industry and I look forward to doing more work in the entertainment and event planning field. My internship has taught me many things that I wouldn’t have learned in the classroom. The reoccurring theme of my classes this semester and my internship was the importance of networking. I’ve realized that it is extremely important to network and see the value of having a strong circle of people who can help you. ADVENT is a smaller company that relies heavily on the relationships Joe has built over the years and the new relationships he has made since he opened his business. One of the main things I am most nervous about is networking but this semester has taught me that I must get out of my comfort zone and begin connect with people in the industry. I value everything I’ve learned at ADVENT and I am proud to say that I can add my experience there to my resume with strong skill sets to match.

Advent Rox

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My name is Cree Franklin, I am a senior Advertising major here at Temple. I am currently interning with a small company called Advent. It is located in the Roxborough section of the city. Working with Advent has been a pleasure. It is a fairly new company, they have only been open for about a year and a half now. Joining the Advent team has taught me a lot about the advertising business and starting a new company. Joe (the owner) has made the experience very interesting and keeps all of the interns in the loop of everything that is happening in the company. I’ve learned that working in a small company has its pros and cons. The pros are that you build lasting relationships with your co-workers and communicating is very easy because everyone is less than 3 feet away from you. Another pro is being able to see it grow and being involved in the growing process. A con of working in a small company is that you constantly work with the same people. I believe working under the same conditions every day can effect your creativity. Working in the same small group your are more than likely to have the same kinds of ideas flowing throughout the group. This is something that I think can be avoided by taking a step back from the work an doing something creative like painting a picture or playing a game. I learned tips like this from my Creative Thinking class and it is something that I definitely try to apply when working at my internship .I still have a few weeks left in my internship with Advent and I look forward to learning more about the business.

Late autumn

I can’t believe that I finished my internship at Harmelin.

I am a little sad that I have to leave a great place that is filled with great people;

I wish that I could stay there for a little longer, it would be nice.

RTO+P+Collaboration

Can it be? Is this semester really over?

I’m Rachael Silverstein, but more importantly—I’m totally flabbergasted that my time as a copywriting intern at Red Tettemer O’Connell + Partners is already coming to an end. Actually, my quickly approaching last day was supposed to be on Friday, December 13th, but that just seemed like too ominous a way to leave such a wonderful experience. So my wish has been granted to keep going strong until the rest of the office breaks for the holidays on the 23rd. This way, I’ll be able to drown my sorrows in Christmas cookies.

Who said Unpaid Can’t Pay?

Hi again! My name is Jean Alban, I am interning at College Glasses in South Philly & I am blogging once again to SMC students, this time in regards to unpaid internships.

Camp out for hunger 2013

Hi I am Rachel, an ad major interning at the Preston and Steve Show for 93.3 WMMR. The past week Preston and Steve held their biggest charity event called Camp Out for Hunger. This year it was held at a new location, Xfinity Live! This year they collected 772,461 pounds of food (over 386 tons) to donate to Philabundance. They also raised over $241,371.43 in donations. Everyone was helping out, whether it was one canned good, a truck load of food, or a child emptying out their piggy bank (it was so cute). This was a great cause and many people famous or not helped contribute to it. It’s important to remember when carrying on in a career that no one owes you anything, if you have a degree or not. Be thankful for what you have (there are people much less fortunate than you). But it is also important to take care of yourself and others. This event really taught these things, showing how everyone can come together to pull off something spectacular.

Read more on Camp out for hunger 2013…

My world and the world in PHL

The Global Philadelphia Association’s main goal is “to assist – and to encourage greater interaction among – the many organizations and people who are engaged in one form or another of international activity within the Greater Philadelphia Region.” Six months ago, I volunteered to photograph the GlobalPhilly 2013 Party via Facebook. As I conclude my time with Global Philadelphia, I am still amazed by how easy it was to become involved with such a unique initiative. Distinguishing between the two, The Global Philadelphia Association consists of nine of the leading international organizations in the Greater Philadelphia Region and GlobalPhilly™ 2013 was the Association’s 47-day Exposition of international events in Philadelphia.

The end of the beginning

December 9, 2013 was my last event for the non-profit corporation known as the Global Philadelphia Association. Now that it is over, I fully appreciate everything that has happened to me concerned my work with the association, however difficult it might have felt at the time. The catch with non-profits is that there is very little payment for the workers involved. Those who work for Global Philadelphia full-time do it not because they care about the money, but because they care about what the association aims to accomplish.

Read more on The end of the beginning…

All work and no play makes interns drab.

Hello fellow interns! I am Rachel, a Senior in Advertising interning at 93.3 WMMR. With all the hustle and bustle that happens in our day to day lives between school, work, and internships, it is important to remember that sometimes you just need to have fun with it! I got to intern on my favorite day of the year, Halloween! It was great, everyone got to dress up and show off costumes. The radio personalities brought treats in for the interns, even setting time aside on the show to discuss what we were wearing. It was really nice because it was little tokens that show us they are thankful for us (and the coffee we get them). Although we still had our same busy day, everyone was just in a happier, sillier mood because it was a great, but simple change from the norm.

Looking Into The Future with Coyne Chemical

Hello All,

Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester I have grown very close to my boss, Tom, and my peer, Izabela, who is also a Temple University Ad Major.

Made to Stick

Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an importance of Stories. For short, it is known as the acronym SUCCESs. The main purpose of this book is to explain how SUCCESs can be used to create ideas that are remembered and not ineffective due to the curse of knowledge. After reading this book, I felt that I knew some of the things they discussed like “tell them what you’re gonna tell them, tell them, and tell them what you told them”, but they took that to the next level and explained further on more elements in creating an idea that can truly give people an idea that lingers in their mind.

Growing With Coyne

Hello! My name is Michael, and I have been interning at Coyne Chemical for the Fall 2013 semester. It has been a wonderful learning experience and I look forward to a full time position with Coyne Chemical in Marketing and Sales. This experience has taught me how to conduct business in a professional manner, particularly in the organic, inorganic and specialty chemical industry.

Exciting Week at The Blockley

Big things came to The Blockley last week.

Matisyahu took the Blockley stage as part of his Festival of Light tour. He is arguably one of the largest acts so far at the Blockley, so it should be a very exciting show. I was actually supposed to work the door but I had a school interference unfortunately. Regardless, the show had a high chance of selling out, which would be great for the venue.
I did work the door for Bombino, an up-and-coming guitarist/singer/songwriter who has gained a bit of fame after working with Dan Auerbach of The Black Keys. Bombino’s sound is a unique combination of psychedelic rock and world music that is quite refreshing and engaging.
On Friday, 12/6, Marco Benevento took the stage, and then on Saturday, the 5th Annual Philadelphia Winter Beer Festival took place at the Blockley. All interns 21 or older were invited to attend for free. Unfortunately I am 20 :(.
Thanks for reading and check out the Blockley’s website for upcoming shows.

Student Center: More Than Just an Office

As we all ease out of our Turkey Day food-comas (and leftovers too), I’m ready to finish this semester strong– but not without taking a moment to reflect on my internship at the Student Center!

Think about what appeals to people

Hi! My name is Kozue Hinasato, and I had been interned at hy•lo labs since September. I had many experiences that I could not have at school through this internship such as meetings with clients, developing contents for social media, shooting videos, and so on. It was one of the best experiences in my college life and also will be a great kickstart for my job-hunting after I graduate in May.

Ogilvy on Advertising

By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in his book Ogilvy on Advertising. The book lived up to its broad title by covering a wide range of advertising topics from getting new clients to advertising for foreign travel. This book served as a great ‘how to guide’ on becoming successful in the advertising industry. It was also very interesting that he used real world experiences to back up each of his suggestions. This made it clear to understand exactly how it relates to a specific advertising problem.

Drunk Tank Pink by Adam Alter

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter

Drunk Tank Pink gets its name from the bubblegum-pink color used in jail cells to curb aggressive behavior inmates. The realization that something as simple as a color could have such a tremendous affect on a group of people made way for more research on these “unexpected forces.”

Restaurant Branding

I have been interning at hy•lo labs this semester. hy•lo labs is an experiential marketing agency. Their model utilizes through physical and digital interactions to connect brands to consumers. I have been learning social media marketing skills that establish brands as personable entities that interact with individuals.

Bittersweet Farewell to Wired/XTU

Over the past three months I have been interning in the promotions department of Philadelphia’s top radio stations, Wired 96.5 and 92.5 XTU. Over the course of the semester, I have long dreaded the arrival of my final days interning for the radio stations. Throughout the semester, I experienced so many amazing opportunities, from working alongside DJ’s at the station to setting up and working events for celebrities in the music industry.

Red Tettemer and O’Connell + Partners

My name is Chi Hwan Moon and I am a double major in Advertising and Film. I’ve been working at Red Tettemer for about three months.

Lately, I’ve been working with a video that involves the company Dial. Being able to work with professional footage and made it a blast to edit and create a story. I’ve learned that our agency does not do large scale production shoots, but outsources them to other production companies. Although we do small production shoots, I think that it is more efficient for us to outsource shoots and color correction etc. While editing, there are many programs that I have to use and I feel that it is important to be ready to use them whenever it is needed. For example, when creating videos, the Adobe Creative Suite may be used to make enhance project materials such as photos, photoshopped work, etc. When the project files are ready, you have to be ready to use Avid for video editing and sometimes use After Effects for minor motion graphics. After the editing, it is important to export the work in the right settings. There are a couple programs we use to export, but the one I’ve been using is an application called squeeze. Video settings will be different based on the medium that the video will be sent to.

Switch: How to Change Things When Change is Hard

In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to since they often get complacent in how things are run. In the book I read for this project, Switch: How to Change Things When Change is Hard, Chip and Dan Heath go through some of the main reasons why companies need to change, even when it’s hard. The Heath brothers used their years of market research experience to point out how successful companies can change the way they’re run. Throughout the book, the Heath’s point out the three main reasons why change is necessary, while also giving other reasons why those changes are necessary.