The Experiences of Temple Advertising Students
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…
There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and…
female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household…
What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be…
If you’re a 20-something today… chances are, you’re a Lost Boy (or Girl). Today’s young adults are increasingly delaying maturity by putting off the traditional adult rites of passage (think: completing school, leaving home, achieving financial independence, settling into a…
The Cougar has become the latest buzz of pop culture phenomena. From shows like The Real Desperate Housewives, Sex in the City, and the recent, Cougar Town, to the constant tabloid reports of Cougars ‘on the prowl”, there is no…
In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses…
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one. Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction…
Just like with anything else in life, some times you have a good day and some times you have a bad day. There are ups and down to everything, including the ad biz. Since I’ve been interning at Neiman Group,…
One thing every aspiring advertising executive must learn to deal with is working long, very long, hours so it’s important to keep the team’s spirits up! There is no such thing as a steady 9-5. What I’ve learned from interning…
As my time as an intern at Fox winds down, there has been a lot of exciting projects I have been working on. For the past year Fox was secretly working on a new re-branding campaign which has been very…
I have an internship with the Philadelphia Flyers. These past couple of weeks have been crazy at the internship obviously because it is playoff time! At the internship I am a part of the in-game promotional team called the Fun…
I have now reached the final week of my internship at The Nouveau Image. It has truly been a very rewarding experience. I was able to learn a lot during the course of the internship. I always enjoy being able…
(typical Tumblr post) Not to brag or nothin, but I’ve been on Tumblr for about a year now. I won’t wow you with how many followers I have either (more than 39, less than 41). But besides being a great…
On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking…
A fresh new branding campaign has been launched for Stack Architects. The creators of this clean and concise design are The Consult. “They were looking for a fresh brand identity that would reflect its craft and, being a new organisation,…
To quote Frank Sinatra, “the end is here and so I face the final curtain”. As the semester comes to a close, so is this chapter in my Finch Brands internship experience. I’ve been asked to stay on for the…
So I have finished my internship at LevLane Advertising. I had an amazing time learning and getting to know some of the people there. I woke up today, without an alarm, to the time that i would have gone in.…
Interning at the Brownstein Group has been a great opportunity. It is an established agency in the city with big clients and innovative people. As time has gone on, I have made a realization about interning. Everyone is always busy. From creating, to communicating,…
Thanks to MayoSeitz Media I will be considering a career in Media Planning! I am on my last week at my internship. Tuesday is the last full day and Thursday is the Cinco de MayoSeitz party. Something I am extremely excited…
Right when I walked into the office on the 4th floor of the 44th and 6th ave. office of OK! Magazine, I knew it was the place I wanted to be. As a web intern at OK! Magazine, I feel…
If there is one thing I have gained from this internship it is experience. Before this internship all my knowledge of the advertising and marketing world consisted of theoretical situations and hypothetical in class clients. Finch Brands has really helped…
As I look back on this semester as an intern at the Avenue of the Arts, I feel that it was a great start to my career. I not only gained experience, but I also realized what I didn’t know,…
I have a job. Sheffield Furniture & Interiors has hired me as their official Copywriter. The responsibilities that I have as employee are basically the same responsibilities that I had as an intern, which is doing almost all of the…
We have been told that if we work really hard we will succeed. We won trophies. We learned that everyone is a winner. 75 % of us use social networking sites that have started revolutions… (And stalked our ex’s). We…
Above is a sample of an idea produced by Access Agency for Lego. Although it is just a concept, it is probably one of the better ambient/viral tactics I’ve seen in recent years. One thing I’m not sure about is the…
I just had my last day at Weston Fitness, it was a weird change to end, but it is nice to not have to go Center City every other day. As I mentioned in my previous post; overall,…
As us seniors come close to graduating and finalizing our career choices with actual jobs, freshman/sophmores come to a crossroads of choosing a major, we all spend much time considering all aspects of a job as it would affect our…
Have you ever seen a piece of work (art) and had only one single thought on it? A thought like (excuse my French) “what the fuck is happening right now?” This is exactly what I think when I see the…
Internships are great ways to gain experience in your field of work prior to graduating from college. The goal of gaining a media planning internship this spring was not only to see if this is the line of work I…
As my internship comes to a close I’m grateful for the experience. I have learned so much and met great people. Interning at The Gabriel Institute has taught me that you never really know where you’ll end up in your…
= What better way to intrigue all you bloggers than to talk about…a blog!? That’s what I thought. Regardless of irony, it’s something that I really want to share. Brownstein, like many companies has… a blog. Unlike the others, however,…
I currently am finishing up my internship at Weston Fitness located on the corner of 19th and Market. As I mentioned in my last post, it is primarily marketing based but also incorporates some art direction advertising within the job.…
Here at Two 1 Five Design Group, I’ve been working on many websites with my boss. We are currently handling Buymorecontacts.com and Eyeland.com. I have never learned the process of actually building the websites with coding therefore I was helping…
Marvel Comics took the Volkswagen “The Force” video and made their own dupe on it. While still wondering the legality behind it, I think it was a simple, easy, and effective idea to market their new cinematic release of…
Before starting an internship of any kind, I was under a certain impression about the formula campaign. The client wants more sales…so- you do the research, you make some ads, you follow the results…Kazam. Right? Nope! Interning with the…
The end of the semester is here, which means the ending of my internship at Creative Video. Even though I’ve been here since November, it seems like the days went by rather quickly. I enjoy my days working here. I…
Last week at Finch I got an amazing opportunity. I got to learn all about how to create and manage a Facebook ad from some of the best people in the business. Until now I thought the whole process seemed…
So for the past 2 and-a-half months or so, I’ve been a Copywriting intern at the Philadelphia agency 160over90. Looking back, I’m pretty lucky that the only agency to give me an interview and an offer a week before the…
Sadly, my last day at WOGL is coming up, tomorrow actually! There were many ups and downs at my internship, but overall I believe it to be a successful learning experience. While I did have “intern responsibilities” like file invoices…
