The Experiences of Temple Advertising Students
Since the 90’s the Bobos have been invading our cities and changing the way they look. Bobo is a term which combines the two words Bohemian and Bourgeoisie; these two words seem as though they would never be put together,…
5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now…
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…
There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and…
female-buying-power 1. Most women are in control of finances and budgets 2. Women make majority of purchasing decisions 3. All targets can be reached through women 80% of all purchasing decisions are made by women (Buisness Week). In the household…
What do you think of when you hear Muslim? …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be…
Sadly, my last day at WOGL is coming up, tomorrow actually! There were many ups and downs at my internship, but overall I believe it to be a successful learning experience. While I did have “intern responsibilities” like file invoices…
The Temple Advertising Club (TAC) will be having a Portfolio Night open to students both in the creative and accounting tracks. There will be advertising professionals from all over Philadelphia including ad agencies Razorfish, Dudnyk and LevLane. Don’t miss out…
Last friday was opening day for the Phillies, and luckily for me I got to work a promotions event for WOGL. I was super excited because I had never actually done any promo events yet. I usually would just make…
In January I started an internship at CBS Radio’s 98.1 WOGL. This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s. One might ask… Ashley, why do you think you would…
This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe…
New York City’s Museum of Moving Image offers users a chance to create their own political TV ad online. You can upload your own media and experiment with different effects and transitions. It may seem like fun and games but if you do a really…
Interning at the Avenue of the Arts (a non-profit organization) has proven to be an exciting and full-filling position. I’m working under the Marketing Coordinator and the Executive Director. Right now, we’re working to create presentations to inform businesses of…
We’ve all been there. It seems like every other major just has to show up for class, do the work, and leave. But for advertising majors, the ultimate test comes when we have to complete an internship. And, as most…
Hello my name is Hannah Webster and I am currently interning at the Temple University Office of Sustainability. You may have seen the ad on the left around campus. Well, I created it. So far, I have created fliers, banners,…
I am excited to announce that I FINALLY found an internship, after a very long search! Sheffield Furniture and Interiors has agreed to take me on as their intern Copywriter in their creative department. I am pretty excited about the…
The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of…
The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea…
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark…
I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the…
As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is…
I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this…
Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…
This super bowl series of commercials was filled with themes of violence, nostalgia, references to the actual making of a commercial (within a commercial), the havock that may ensue while house-sitting, and…. Eminem? The rapper’s first appearance came in the…
Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier.…
This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all).
As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these…
