The Experiences of Temple Advertising Students
At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…
I’ve stumbled upon an interesting website called SheSays, an award winning organization (London based), promoting free mentorship and events for women who aspire to work in the creative advertising and marketing industries. What I like about this site is it…
With a recent visit to one of the world’s top advertising agencies, G2 was absolutely a thrill! The main headquarters office is located right in the heart of NYC. What can get better than that? G2 is an integrated marketing…
Now as an advertising student, it’s one thing to learn about advertising through the great textbooks we read every semester and through the wonderful mock campaigns that we creatively accomplish (including the hours we spend creating such advertisements). But it gives…
I knew that Advertising required creating ads anywhere your heart can dream of or creating any experience you’d like. And I knew that advertising was needed by all brands, businesses and initiatives in order to do so. But it is…
I know its been a while since I blogged, but here’s an update to what’s been happening. Ever heard of i-g creative? That’s where I’ll be working for my 2nd internship! “Its an entertainment marketing and online publishing agency specializing…
Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t…
I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing…
American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And…
This week, I took a look at Philadelphia Magazine. Philadelphia Magazine is a location-based magazine filled with all the different things that are going around in Philadelphia. It includes large amounts of advertisements for companies that are around the Philadelphia…
This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something…
The last internship I had I worked more on the client side of the business. This Spring I wanted to work at an agency so I could experience the agency environment. As a Project Manager intern at Brownstein Group, I…
When I first got to my internship at PHL17, I got to find out that one of my tasks at my internship would be to watch the front desk from time to time. At first I was slightly discouraged. I…
When you finally get the internship that you wanted, this might not be your first priority. The nervousness and excitement you feel on the first day may cause your top focus to just be not to trip over your own…
With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even…
Google has created an augmented reality glasses called Project Glass. The glasses itself looks very futuristic and it can perform simple functions and it acts like a smartphone, a navigation system, a day planner, camera, and so on. So could…
I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the…
Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the…
This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this…
Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it?…
I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook. I started using Facebook when…
This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In…
I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I…
This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes…
This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign…
Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly…
St. Joseph’s University is hosting an exclusive event for college students who are looking to network and look for career opportunities! Among the list of confirmed employers/organizations, I saw that the Brownstein Group will be attending! The Brownstein Group is…
I continued to look at Mens Health March 2012 issue and I found another advertisement that I thought was interesting. It is for the new Toyota Prius V. The campaign was created by Saatchi & Saatchi and if you go to this…
This week I took a look at Mens Health March 2012 issue. In this issue with David Beckham on the front made me think of something. As I was looking through the magazine I came across the advertisement for H&M…
On the same issue of Us Weekly (February issue), I found another advertisement that I found interesting. It was a sweepstakes advertising for Stride and Trident gum. Well, come to think of it, it may not be that interesting however, it…
A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of…
Comcast announce its plans to make a change in the cable television network by launching 4 NEW networks! Starting soon as early in April 2012! The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film…
Do you need an internship? Do you want a job? Or, do you want to do some exploring? Attend Philly AD Club’s Job Genius Bars, an event that gives college students a chance to participate in interactive sessions, hear job…
In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in…
Though established back in 2010, online social scrapbooking site Pinterest has gained wild popularity in the past few months. As a huge fan of Pinterest for quite some time now, I’d like to dedicate this entry to discussing how…
Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your…
Cass Bird makes beautiful images. You may have noticed that I post a lot about photographers. Get used to it, because I’m obsessed with finding photographers that create great images, but also make it in the advertising field. She has…
As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our…
Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images…
As creative individuals we always face challenges with different requirements with our schoolwork as well as our careers. We need to be flexible in order to fit in certain subjects into advertisements and layouts. We must provide the right amount…
