The Experiences of Temple Advertising Students
This year, the One Club asked students to focus on one brand, City Harvest. Students were asked to focus on City Harvest's brand awareness, while encouraging NYC restaurants and individuals to support the City Harvest program.
Visit Philly’s upcoming ad campaign features advertisements for the Philly Fashionista. The new campaign focuses on retail and fashion in Philadelphia. A few of the ads in the new campaign will be featuring imagery from the upcoming Roberto Capucci exhibit…
Have you heard about the Love Letter Mural Project? Love Letter is a project by West Philadelphian native muralist Stephen Powers in conjunction with the City of Philadelphia Mural Arts Program. What is this Love Letter Train Tour? Philadelphia’s official Love…
As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
(In high-resolution, too!) The Art Project by Google offers you the opportunity to explore art museums from NYC to London to Prague using “Street View” technology. You can zoom in to artworks of interest and expand the information panel to…
I heart logos season two has just begun. This is the only design competition of its kind. Anyone can submit. ($10 submission fee per logo entry). You can submit as many as you’d like. And the submission period goes until…
With winter in full swing, many individuals–including this author–are seeking the solace of comfort foods. It only make sense for advertisers to try to appeal to this hankering–or in my case, weakness–of cold weather commuters to try a warm bowl…
Egypt and Tunisia keep getting mentioned both on the news and on campus. We hear names like Hosni Mubarak and Ben Ali but who are they and what have they done to piss so many people off? Get into the…
If you love body art or have a tattoo, the Philadelphia Tattoo Arts Convention can be a chance for you to meet like-minded people. If you’re looking to get a tattoo, what better place than a convention where there will…
If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for…
https://www.youtube.com/watch?v=8ulbjaKmKG0&feature=player_embedded Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but…
Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and in every media I just couldn’t put them down in any way. Not only do they produce a ton of…
Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious. If produced, this phone will be a huge step forward in application development and in design. We are talking…
Hello everyone! On behalf of TAC, we hope that everyone had a pleasant break. It is good to be back though! TAC has a lot to look forward to this semester. First of all, our general board meetings will be…
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday…
Philadelphia Mob Hit Man John Veasey This composition would make an amazing outdoor installation, but I could understand neighborhood groups not wanting to glorify mafioso (especially since the fascination has died down). It’s credited to mosaic portrait artist, Jason Mecier.…
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…
I’m no expert on Asian culture, but right away I picked up on something about this ad and I could be wrong about it. From my understanding, older women don’t wear their hair down (if it’s long). Instead they have…
This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig…
Traditional media is having difficulty adjusting to the digital media environment. In this post I will discuss what adaptations I believe need to be for traditional media companies to continue to compete. My opinions are based on my experience interning…
Offering consumers value for their time is an essential aspect of good advertising. One thing I learned while interning at City Paper is that products with high demand receive the best response from advertising. If you are selling something people…
My time here at LevLane has been quite the experience. I’ve learned so much from so many different industries: Banking, Recycling, Law, Senior Living Communities, etc. I’ve done comparative analyses, I’ve attended status meetings for different clients, I’ve even got…
Today was the last day of my internship at cities2night. Nothing out of the ordinary happened, it was just an average day in the office. Today was actually supposed to be the day where I present my final project to my…
Both my advertising classes and internship have taught me a lot about the business. But the truth is, you have to do more than just the basics. As many people in college soon come to realize for a fact, it’s…
What can I say – school is over. Other than that there isn’t much else. It was a fun ride but all good things come to an end. Now i’m ready to start something great. My time at LevLane has…
I did not run across many problems throughout the course of my internship. Yes, there were some minor set backs, but not anything that I would really consider a negative experience. However, there is one exception. In once case I…
Real Estate advertising can almost be an entity all to itself. It seems that once a realtor finds a system that works for them, there is not much change. Yes, as new mediums become prevalent, such as online vs. print,…
I could have ended up in an entry-level job that I absolutely despised! While I thoroughly enjoyed the time I spent interning at ReminderMedia this Fall, and gained a lot of valueable skills and experience, I must say that the number one thing I…
The fall semester is coming to a close. My student career at Temple is nearing its end. But it looks like my time at MOD has only just begun. By the grace of the employment gods I have been offered…
As my internship is coming to an end with about 6 days left I have begun to assess some of the major things I have learned, skills I have refined and what I have truly got out of interning with…
In 2003, Mark Zuckerberg co-created a new definition for connectivity in his Harvard dorm room–He called it Facebook. He gave “people the power to share and make the world more open and connected.” Today, 500 million users worldwide are connected…
Interning at philly2night this semester has been such a great experience. Before completing my semester in the office I was asked to fill an internship evaluation. Here was what I had to say: My favorite aspect of interning was having…
Do some research about the company you’re interning with and then do some more. When I started applying for internships I was just sending out my resume like crazy. I would go to the company’s website and poke around for…
PHL17 has been a very fun and rewarding experience. After only a week of interning, I found my own artwork on the side of a Septa bus! A few weeks later, I worked a meet and greet with Charlie Manuel…
When students hear the word internship, they assume that it will involve a lot of doing the work that no one else wants to be any part of. Running errands, getting coffee and drinks and being the one to run…
Here’s a question that was thrown around at Maiden Media (originating from their PR guy): Is social networking taking away from the value of traditional, face-to-face networking. Or, to present the question in a different manner, is internet networking making…
While interning at W Magazine I have strengthened pre-existing workplace skills, developed a thorough understanding of the editorial process and learned about the overall functioning of a magazine. I have also learned that while the magazine industry is a profitable…
I’ve learned a lot during my internship with the English Department. The biggest learning experience was discovering everything that goes into producing a complete project. Not only does the project need to be completed it still has to be produced…
This week will mark my final week at my internship as an account manager for Maiden Media. This was my first internship experience and I can say that it will be one I will value for a long time and…
