Korean Air: Excellence in Flight
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…
Adlib
The Experiences of Temple Advertising Students
Internships
Machinery Philly!
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…
How strong is Branding really?
Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea and selling a product becomes easy. Being able to stick in a consumer’s mind maybe even memory is every brand’s…
"Free" Stuff
GUEST BLOGGER: Keith Flanagan—keith.flanagan@temple.edu My shared cubicle at Comcast-Spectacor is conveniently located next to the 76ers sales department. I say convenient only because the endless ringing of telephones and sales pitches combined with a steady stream of coffee tends to…
The Changing State of Media
With the changes in technology the way media is bought and sold is quite different then how it once was. It seems as though everything is moving more toward the interactive side and certain mediums are suffering because of this.…
Saatchi & Saatchi NY does Tide to Go
Check out this simple yet powerful ad for Tide to Go created by Saatchi & Saatchi. What do you guys think about it? Does it get the point across? via: IBelieveInAdvertising
OGILVY!!
TAC is very very excited. That is because Ogilvy comes to visit us tomorrow! This is an amazing agency from New York, and will allow students in advertising an even more amazing opportunity. Ogilvy will be holding an information/recruting session…
Minority Rules…? The Gap logo
We have to be willing to admit when something isn't working out. If we wait too long to come to terms with a problem, the problem will come to terms with us.
Dentyne: Practice Safe Breath
This campaign has been around for a little while, but I didn’t notice it ’til recently. Almost a year ago, I entered a contest where one of the objectives was to create a few Dentyne ads that were both fun…
TED Comes To Philadelphia!
It’s the moment that many creatives in the Philadelphia area have been waiting for, TED is holding a conference right here in the city of brotherly love. For those who are unfamiliar “TED is a non profit devoted to Ideals…
Temple Ad Club has joined the blog!
Hey everyone! My name is Katie Killian and I am the Communications Director of TAC. We have decided to join this blog to see what everyone else has been up to, as well as to inform you guys of some…
Writer's Block on that Ad? Try These Exercises!
September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now.…
Apathy: The Web's Worst Enemy
When I was little, and I’m talking Micro-Machines, Thundercats, Roger Rabbit underwear little, my cousin and I used to bicker over sharing toys. David always brought more toys with him to sleepovers at our grandparent’s house. Just to make the…
The 411 on Social Media
Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you…
Baby Carrots baby!
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
Listerine: For more than your mouth?
The focus remains benefit copy. It's not about what Listerine can do for you, but what may happen if you don't use Listerine.
TAC News and…Advertising Around the World
Hello! My name is Alex Brown and I am a Junior Advertising major. I am a new member to the AdLib team and I am pretty excited to be a part of AdLib. Expect weekly posts about TAC news, International…
Now Showing: A Play on Words!
At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using…
Red Bull: Flugtag on the Waterfront!
I'd say Flugtag (aka "Flying Day") was the biggest frat party I'd ever been to. That was the overall vibe. It definitely wasn't a family friendly event.
I've Got the Best Job in Philly
These people didn’t seem to be doing anything in particular so I guess their intentions were to show off their shirts. I wasn’t inclined to really ask questions. As far as I know the Sugar House Casino isn’t open yet……
Eye for an eye, hand for a hand
Kraft Mayo: Sandwich Makeover!
It's homemade so as long as he has his sandwich with Mayo he can be at peace--and be at home anywhere.
Direct TV: Opulence, I has it…
It is absolutely acceptable to make commercials about other ethnic groups.
Blue Ribbon Meets Blue Line
I actually took these photos on that first 100+ degree day we had this summer. I had some business to take care of, but I saw it as a good opportunity to snap some photos of the Pabst covered El…
Mr. Opportunity: Knock it off…
I think he's suffering the same ailments as the caveman. He's a person by default and for him to stand out he has to be more than what he is.
Best Buy: The obvious choice…
Each geek would much rather have a woman who understands him rather than just any woman even if she's not real.
Geico: Anything Goes!
Its campaigns aren't really consistent; it has a spokesman and a mascot; and it isn't the best nor the first yet Geico remains the most popular.
Yelp! What everybody else thinks…
Word of mouth can make all the difference if you really trust your opinion leader. Yelp provides an alternative with strength in numbers. "Real people. Real reviews."
Foursquare…
Overall, I think it's a truly innovative idea. It encourages spending, socializing, competition, and promotional discounting.
3D Street Art Impressions
3D Street Art is highly impressive. I stumbled upon these fantastic images of 3D street art the other day: Click through for more 3D epicness: Beautiful pieces of art, they are impressive. 3D Street Art used for Advertisement is…
Fútbol Fetus: A March of Dimes PSA
This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all).
What if Septa stations could be branded?
Is everything for sale? I'm positive that certain other stops have absolutely no redeeming value. I think Broad & Pattison would be the exception and never the rule.
Big Mac: Dynomite!
I don’t think it’s any coincidence that this guy looks like J.J. from Good Times. This ad was placed in the very same month that Good Times went off the air (August 1979). Back then ads probably had a longer…
La Vie Grand Marnier!
It looks good enough to frame.
Does your marriage matter?
I wouldn't be at all surprised if this "campaign" was really launched by someone at Ashley Madison operating under a pseudonym. "Well played." is what I'd say.
Orbit: Fabulous Foreshadowing
The only place I can think of seeing something like this is old vinyl sleeves (records). This sort effect was common back then.
Absolut: Cocktails Perfected
There are often times when one may see a TV spot run back to back and they may wonder why. Usually, one spot is national and one is local-- usually. For magazines, I really couldn't say. So after seeing not three, but four pop up this time I just had to say something.
Dirty windows? Read Maxim.
You’re probably familiar with Maxim magazine already. The articles are thought provoking insights into current events and – who am I kidding. If you read Maxim, you read it for the scantily clad ladies and tips on how to get…
Oh Newport… Really?
Do I just have the mind of a deviant, or is this advertisement blatantly sexual? Click through for a larger picture of wholesome BBQ fun! Maybe I’m just prejudicial against a cigarette company and automatically equate everything they do with…
Honda: Gawk Responsibly.
Their bikes are better than his and he would rather be riding than babysitting a chain gang.
